For ecommerce teams that want a product launch tied to measurable customer action.
A product launch can generate plenty of attention without generating enough sales.
You may already invest in advertising, PR, influencers, email and content to announce something new. Those channels can create reach, but reach alone does not show whether the right people noticed or whether the launch influenced a purchase.
Existing customers may never see the announcement. New audiences may click without genuine buying intent. Broad launch discounts can also give away margin to customers who would have purchased anyway.
Build interest with likely buyers. Reward the purchase you want.
BeeLiked can support both sides of the launch:
People who already know and have purchased from you may be among the most credible prospects for a new product.
A targeted game experience can introduce the launch, share useful product information and deep-link to the product page.
RunnyHoney shoppers choose to share what they buy through receipts and purchase-linked games.
Those verified shopping signals can help identify people already buying within the relevant category. The launch experience can then put the new product in front of shoppers with a genuine reason to consider it.
Once the product is purchased, the customer can receive the promised branded game or interactive reward experience after payment.
This closes the loop between the launch message and the action you wanted to encourage.
Choose the new product, target audience and commercial result the campaign should support.
Reach previous customers, relevant RunnyHoney shoppers, your own audience or a combination of these groups.
Use your game to introduce the product, communicate the launch story and give people a reason to engage.
Tell customers that buying the new product will unlock the reward experience.
The customer completes and pays for the order. The ecommerce transaction confirms whether the new product was included.
A qualifying order can trigger the game invitation on the confirmation page.
Your ecommerce platform remains the source of truth for units sold, launch revenue and customer behavior.
A launch game should do more than display a product image.
It can help you communicate:
The experience can be adapted for discovery before purchase and recognition after a verified sale.
You measure launch performance through your ecommerce platform.
Useful measures may include:
BeeLiked shows who engaged with the campaign and reward experience. The ecommerce platform shows whether the product sold.
Awareness campaigns are designed to make people notice.
BeeLiked adds a measurable behavior to the launch.
Instead of ending with a view, click or video play, the campaign can ask the customer to buy the specific product. The reward is only made available after that qualifying purchase has been completed.
This does not replace advertising, email, PR or influencer activity. It gives those channels a clearer action to promote and creates a rewarding moment after the customer follows through.
Use proof that connects promotional activity to a measurable product outcome.
01
Yes. Previous purchasers can be introduced to the new product through a relevant branded experience and directed to its product page.
02
RunnyHoney can help introduce the launch to shoppers whose verified purchase behavior suggests an interest in the relevant category.
03
After the customer completes and pays for an order containing the qualifying product.
04
No. The core mechanic rewards the completed purchase. You may separately choose to include an offer intended for a future order.
05
Yes. You can tell customers that buying the new product unlocks your game or reward experience.
06
Yes. A game experience can introduce the product, communicate key information and link shoppers directly to the product page.
07
Your ecommerce platform records the qualifying orders, units sold and revenue. BeeLiked records participation in the campaign experience.
08
No. BeeLiked provides a targeted, interactive reason to discover and buy the product. Results depend on the product, audience, launch activity and customer proposition.
Tell us what you are launching, who you want to reach and what a successful purchase looks like. We will help you shape an experience around it.
