Increase the value of each order
Reward customers when a completed basket reaches a chosen spend threshold or includes a valuable combination of products.
For ecommerce teams that want profitable growth from existing customer relationships.
The challenge
Acquiring a customer is expensive. Losing their future value is even more wasteful.
You may invest heavily to win the first purchase, but customer value is not created by acquisition alone.
It grows when customers:
- Spend more per order
- Buy more frequently
- Return for another purchase
- Try additional products or categories
- Choose a subscription
- Remain active for longer
The solution
Reward the behaviors that make a customer more valuable.
Customer lifetime value is not one action or one campaign. It is the commercial result of several valuable behaviors accumulating over time.
BeeLiked lets you start with a specific, measurable action:
- Reach a target basket value
- Buy a selected product or bundle
- Complete a repeat purchase
- Choose a qualifying subscription
- Try a new category
- Reach a meaningful customer milestone
Five routes to greater customer value
Encourage another purchase
Use the verified first order to create a timely, relevant reason for the customer to return.
Broaden what customers buy
Introduce complementary products, new ranges or categories through an engaging experience and reward the qualifying purchase.
Encourage subscription purchases
Give customers an immediate reward after completing a qualifying subscription transaction supported by the ecommerce platform.
Strengthen the ongoing relationship
Use further experiences, exclusive offers, prizes or your own rewards to keep valuable customers engaged over time.
You do not need to use every route. You can begin with the behavior most likely to improve your customer economics.
How it works
Identify the value opportunity
Use your own commercial data to decide which customer behavior could contribute most to lifetime value.
Define the qualifying action
Choose the purchase, spend, product, subscription or customer milestone that the ecommerce platform can identify.
Create the reward experience
BeeLiked creates your game or interactive experience connected to that action.
Promote the reason to act
Explain what the customer needs to do and what experience they will unlock.
Customer completes the action
Where the trigger is a purchase, the customer completes and pays for the qualifying order first.
Deliver the reward
The qualifying customer receives your experience after the defined action has taken place.
Measure the longer-term result
You use your ecommerce and customer data to assess whether rewarded customers became more valuable over time.
Use the audience and delivery route that fits your business
BeeLiked is a technology-first platform designed to support different audiences, channels and integration approaches.
You can deliver your experiences through:
The RunnyHoney Rewards audience
Reach relevant shoppers participating in RunnyHoney’s shared rewards network.
Your own RunnyHoney channel
Build an audience of customers and subscribers within a dedicated branded channel, then create further experiences for them over time.
Your existing channels
Integrate experiences into your website or app, or promote them through its own email, social and paid media activity.
With your own BeeLiked promotion, you can choose the game format, instant wins, sweepstakes, prizes, offers or virtual currency.
The customer simply sees a relevant branded experience. The delivery and integration model sits behind it.
How results are measured
Your ecommerce, subscription and customer systems remain the source of truth for lifetime value.
Depending on the chosen behavior, useful measures may include:
Average order value
Purchase frequency
Second-purchase rate
Revenue per customer
Product or category adoption
Subscription purchases and retention
Time between orders
Customer retention
BeeLiked records participation in the reward experience. You compare that activity with the commercial behavior recorded in your own systems.
For stronger measurement, you can compare rewarded customers with a suitable historical benchmark or control group.
Why this protects margin
Increasing lifetime value does not require rewarding everyone in the same way.
A blanket discount gives the same incentive to customers regardless of their behavior or likely value.
BeeLiked allows you to define the action first and attach the reward to it.
That means an incentive can be reserved for a behavior the business has deliberately chosen to encourage, rather than distributed as a generic reduction available to everyone.
The aim is not simply to make customers feel rewarded. It is to make the reward commercially purposeful.
Why BeeLiked
Start with the behavior that could increase customer value
Reward qualifying customers after the defined action
Connect experiences to spend, products, repeat purchases or subscriptions
Use RunnyHoney or your own audiences and channels
Choose HoneyCoins, prizes, offers, sweepstakes or your own rewards
Support different integrations around your technology
FAQ
01
Is customer lifetime value a single BeeLiked campaign?
No. Lifetime value is the result of several customer behaviors. BeeLiked helps you select and reward the behavior you want to influence first.
02
Which customer behaviors can we reward?
Any qualifying purchase or action that your ecommerce or connected systems can reliably identify and make available to the campaign.
03
Does the reward reduce the qualifying order value?
No. When the trigger is a completed purchase, the customer pays first and receives the reward experience afterward.
04
Do customers have to receive HoneyCoins?
No. RunnyHoney Rewards experiences use HoneyCoins. Brands running their own BeeLiked promotions can choose their own prizes, offers, sweepstakes or virtual currency.
05
Can we use BeeLiked with our existing customer channels?
Yes. Experiences can be delivered through RunnyHoney, your own RunnyHoney channel, or integrated with its website, app and existing marketing activity.
06
How does BeeLiked calculate customer lifetime value?
It does not replace your commercial reporting. Your ecommerce and customer systems remain the source of truth for orders, revenue, retention and lifetime value.
07
Can BeeLiked guarantee an increase in lifetime value?
No. BeeLiked creates targeted reward experiences designed to encourage valuable behaviors. Results depend on the audience, behavior, incentive, product and execution.
08
Where should we start?
Begin with the measurable customer behavior that represents the clearest commercial opportunity, such as higher-value orders, repeat purchase, broader product adoption or subscription.
Start with the behavior that could make your customers more valuable.
Tell us how customer lifetime value is created in your business. We will help you identify a measurable action and shape a rewarding experience around it.