For physical retailers and retail groups looking to increase transaction value through a measurable, purchase-required promotion.
You already have shoppers in your stores. The opportunity is to encourage more of them to build a higher-value basket before they pay.
Blanket discounts can reduce the value of every qualifying transaction, including purchases customers would have made anyway.
A spend-triggered reward takes a more focused approach. It gives shoppers a reason to reach the amount that matters to you, then makes the experience available only after the qualifying purchase has been completed.
You choose the transaction value it wants to encourage and promotes the opportunity to shoppers.
For example:
The customer shops and pays as normal. They then submit the paper receipt through the RunnyHoney web or downloaded app.
RunnyHoney reads the receipt total and checks it against the campaign rules. If the completed transaction qualifies, the branded experience becomes available.
The reward does not reduce the value of the transaction that has already taken place. Any prize, offer or future incentive is determined separately by you and the chosen promotion model.
Set the minimum receipt value customers must reach to qualify.
Use in-store displays, till messaging, email, social media or your other communications to make the reward worth aiming for.
The shopper builds their basket and pays through your normal checkout.
The customer uses the RunnyHoney web or downloaded app to submit the paper receipt.
The receipt is checked against the minimum-spend rule and any other reliably identifiable campaign criteria.
Qualifying customers receive your branded game, prize opportunity or reward experience.
This receipt-triggered journey requires RunnyHoney. It can run through your own RunnyHoney channel or through the wider RunnyHoney Rewards channel, but it cannot operate outside RunnyHoney because the shopper must use the app to submit and verify the receipt.
A spend threshold can be designed around different commercial priorities:
The rules must be based on information RunnyHoney can identify reliably from your receipt.
You promote the campaign to your own shoppers and control the branded experience, prizes and promotion design.
The experience can live in your own RunnyHoney channel. Subject to the campaign design and consent choices, you can also collect permitted contact information, marketing opt-ins and zero-party data.
The promotion can be presented through the wider RunnyHoney Rewards channel, where qualifying games reward HoneyCoins.
This route can help you participate in the wider verified shopper network without receiving RunnyHoney participant personal data.
In either model, the receipt is submitted and verified through RunnyHoney.
A blanket discount reduces the price for everyone who receives it.
A spend-triggered reward asks for the valuable behavior first.
The customer must complete the qualifying transaction before the experience unlocks. This allows you to focus the promotion on the spend level it wants to encourage without automatically reducing the value of every basket.
The game adds anticipation and enjoyment. The commercial trigger remains a completed purchase at or above your chosen threshold.
Depending on the campaign and receipt information available, you may define:
Your own transaction and sales systems remain the source of truth.
The promotion can be assessed using measures such as:
Average transaction value during the campaign
Percentage of transactions reaching the qualifying threshold
Number and value of qualifying receipts
Performance by participating store or location
Reward invitations and game participation
Sales compared with an appropriate previous period or control
BeeLiked records the qualifying campaign activity and participation available within the promotion. You use your own sales data to determine whether transaction value changed.
01
No. The customer completes and pays for the purchase first. The experience unlocks after the receipt has been submitted and the qualifying spend verified.
02
No. The transaction has already been completed. You may separately choose to include a future offer or another prize as part of the experience.
03
Not necessarily. RunnyHoney can check the total shown on your existing paper receipt, provided the necessary information can be identified reliably. It is also possible to incorporate unique QR codes on to your receipts for greater control.
04
Yes. The receipt must be submitted through the RunnyHoney web or downloaded app. The receipt-triggered experience can sit in your own RunnyHoney channel or in RunnyHoney Rewards.
05
A promotion run through your own BeeLiked account can collect permitted contact information, marketing opt-ins and zero-party data according to its design and consent choices. Personal data from RunnyHoney Rewards participants is not passed to you.
06
Yes, where the information can be identified reliably. A campaign may also use participating store, location, date or selected product criteria.
07
Your own sales and transaction systems remain the source of truth. BeeLiked records qualifying activity and campaign participation, which you can compare with your commercial data.
Tell us the transaction value you want to encourage, the stores you want to include and the reward experience you have in mind. We will help you shape a purchase-required promotion around a measurable retail outcome.