Online travel agencies help guests discover your properties, but they also compete with your direct channel for the final reservation.
You can pay to generate awareness and website traffic without giving the guest a compelling reason to complete the booking with you.
A generic “book direct” message is easy to ignore. A blanket discount may reduce margin without telling you whether it changed the decision.
BeeLiked helps you turn direct booking into a more rewarding customer action.
Run a public hotel promotion through your website, social media, email or paid campaigns.
The experience can collect permitted contact details and marketing opt-ins through your own BeeLiked account, reveal a controlled direct-booking offer and link the participant to the relevant booking page.
This gives you more than an advertising click. It creates an engaged prospect, a measurable campaign interaction and a clear route to book direct.
Promote a simple promise: book direct and unlock a branded reward.
When an eligible direct booking reaches a supported CRM or automation, BeeLiked can trigger a personalized game invitation for that guest.
The booking has already been completed. The experience does not reduce the value of that transaction unless you separately choose to issue a future offer.
It rewards the desired behavior, reinforces the hotel brand and creates another opportunity to promote dining, upgrades, experiences or a future stay.
Choose the property, dates, package or direct-booking behavior you want to promote.
Use an instant win, sweepstakes, reveal, game or controlled offer that suits your hotel brand and campaign economics.
Direct prospects from the campaign to your hotel website, or trigger a personalized invitation after an eligible direct booking is confirmed through an agreed CRM or automation route.
Use campaign links, booking codes, CRM data and your booking reports to understand what happened after participation.
The incentive should have a clear purpose and controlled availability. It does not need to become a public discount offered to every visitor.
Promote the campaign through your CRM, email, website, app, social media and paid audiences. With your own BeeLiked account and an appropriate consent journey, you can collect permitted details and marketing opt-ins.
RunnyHoney can introduce the interactive campaign to participating users using available permitted signals such as interests, location and shared purchasing activity.
The experience can award HoneyCoins, which members spend to unlock a special hotel offer. Unique codes or trackable links can connect those unlocks to your direct-booking journey.
Spending HoneyCoins demonstrates active interest, but it is not a completed booking. Your booking system remains the source of truth.
RunnyHoney member personal data is not handed to your hotel. A member becomes part of your audience only when they book or separately choose to share their details through an appropriate hotel-owned journey.
Your hotel does not need to fund every reason to book alone.
Partnerships with local attractions, theaters, restaurants and leisure businesses can turn a room booking into a more distinctive destination experience. Food and drink suppliers can also help create promotions for your hotel restaurants and bars.
Create a co-promoted experience or package that guests can access by booking through your hotel website. The partner contributes reach, prizes or added value. Your hotel gains a stronger direct-booking proposition and both businesses benefit from the resulting attention.
The campaign could feature:
Thistle Hotels made the London Eye the centerpiece of a direct-booking promotion that achieved a 65% page conversion rate, a 55% marketing opt-in rate and a 48% referral rate.
GLH and Malfy ran a joint product-awareness promotion featuring a hotel stay, bar credit, restaurant vouchers and distillery-tour tickets.
GLH and Chapel Down created a co-promotion featuring the supplier’s products and a tour and tasting, helping both brands build awareness and permissioned marketing data.
Giving every website visitor the same discount can reward guests who would have booked anyway.
BeeLiked gives you more control over who receives the experience, when it becomes available and what the customer must do.
You can use a public promotion to create qualified interest, restrict an offer to campaign participants or reward only customers identified as eligible direct bookers through your own systems.
The objective is not to give away more. It is to make the incentive work harder.
BeeLiked records campaign participation, invitations and reward activity available within the experience.
Your booking engine, CRM and revenue systems remain the source of truth for reservations and revenue.
Depending on the campaign, attribution could use:
The measurement approach should be agreed before launch so the campaign is connected to a commercial result, not judged only by entries.
01
No. BeeLiked does not currently provide a universal plug-and-play booking-engine widget. Many campaigns can operate without one. Where a confirmed booking should trigger an invitation, the route depends on your CRM, available automations and agreed integration.
02
Yes. A public promotion can generate interest, collect permitted marketing opt-ins and direct participants to your hotel’s own booking page.
03
Yes, where your CRM or another agreed process identifies eligible direct bookings and supplies the information required to trigger a personalized invitation.
04
No. A post-booking invitation is triggered after the eligible reservation is confirmed. Any prize, add-on or future offer is separate from that completed booking.
05
Yes, when the promotion runs through your own BeeLiked account with an appropriate privacy notice, consent journey and permitted use of the information collected.
06
Use your booking engine and CRM as the source of truth. Campaign-specific links, controlled booking codes and CRM-triggered invitations can provide clearer attribution where supported.
Tell us which properties, packages or booking periods you want to promote and how your booking and CRM systems work.
We will help you shape a campaign that turns interest into a clearer route to direct revenue.