For physical retailers and retail groups looking to turn targeted promotion into measurable store purchases.
You can spend heavily generating awareness without knowing whether the campaign brought paying customers through the door.
Reach, impressions and clicks may indicate interest. They do not prove that someone visited a store and bought.
BeeLiked and RunnyHoney can create a more accountable journey. The shopper receives a rewarding reason to choose you, while a qualifying paper receipt can verify that the promotion ended in a completed purchase.
You can use games and offers to make a store visit worth acting on.
For example:
The campaign should make the action clear before the visit. Where receipt verification is used, the customer then shops and pays normally before submitting the paper receipt through RunnyHoney.
RunnyHoney can recognize available receipt details such as you, store or location, purchase date, transaction value and identifiable products. If the purchase meets the campaign rules, the relevant experience unlocks.
Choose the participating locations, campaign period, qualifying spend, products or other reliably identifiable purchase criteria.
Use a branded game, private offer, prize opportunity or other reward experience that is strong enough to prompt action.
Promote the campaign through your own channels or use RunnyHoney to reach shoppers whose shared purchase activity suggests relevant interests.
Make the participating locations, timing and qualifying purchase clear.
The shopper completes and pays for the qualifying transaction through your normal checkout.
Where receipt verification is part of the journey, the customer submits the paper receipt through the RunnyHoney web or downloaded app.
You use your own transaction and store data, together with available campaign participation data, to assess what happened.
A receipt proves a qualifying purchase, not footfall without a transaction. If you want to measure all store visits, including people who do not buy, you will need to use your own footfall measurement systems alongside the campaign.
Your promotion can be shared through in-store media, email, social channels, paid media, your website, app or your own RunnyHoney channel.
Through your own BeeLiked account, you control the experience, prizes and promotion design. Subject to the campaign design and consent choices, you can also collect permitted contact information, marketing opt-ins and zero-party data.
RunnyHoney users choose to share purchase activity by submitting receipts and participating in purchase-linked games.
These signals can help identify shoppers already buying relevant products or categories. RunnyHoney can present your game or offer to appropriate users and direct them toward participating stores.
You do not receive personal data from RunnyHoney Rewards participants. The experience can instead encourage them to follow your channel, unlock a unique offer and complete a trackable purchase.
The campaign could be built around:
The offer or reward must provide genuine value. A widely available public discount is less likely to give a shopper a distinctive reason to choose you.
Traditional awareness activity often ends with an impression, click or direction request.
A purchase-linked campaign can continue to a stronger signal:
The shopper saw the experience.
The shopper chose to act.
The shopper visited a participating store.
The shopper completed a qualifying purchase.
The receipt provides evidence of that commercial action.
The promotion does not guarantee incremental footfall or a sale. It creates a measurable route from targeted exposure to a verified purchase.
Depending on the campaign and receipt information available, you may define:
Your own systems remain the source of truth for store traffic, transactions and revenue.
Useful measures may include:
Promotion views and game participation
Offers or unique codes unlocked
Qualifying receipts submitted
Completed purchases by participating location
Transaction value
Selected product or category sales
Codes redeemed
New customers identified through your own promotion
Store footfall from your own measurement systems
BeeLiked records the campaign activity available within the promotion. You combine this with your own commercial data to assess the result.
01
No. A qualifying receipt can verify that a customer visited and completed a purchase. Your own footfall systems are needed to measure visitors who do not transact.
02
For a receipt-verified campaign, yes. The customer completes and pays for the qualifying purchase before submitting the receipt.
03
Not necessarily. RunnyHoney can use your existing paper receipt where the required store and transaction information can be identified reliably.
04
Campaign targeting depends on the audience signals and location information available. The promotion can be limited to participating locations, but we should agree the precise targeting approach for each campaign.
05
Where the store or location can be identified reliably from the receipt, it can form part of the qualifying rules.
06
Yes. You can provide unique, trackable codes with appropriate rules and expiry. Your own systems determine whether a code produced a completed transaction.
07
A promotion run through your own BeeLiked account can collect permitted contact information, marketing opt-ins and zero-party data according to its design and consent choices. Personal data from RunnyHoney Rewards participants is not passed to you.
Tell us which shoppers you want to reach, which stores you want them to visit and what qualifying purchase matters. We will help you shape a campaign around a clear commercial action.