For retailers that want a fast, purchase-required promotion without unique receipt codes, pack changes or a new checkout journey.
The commercial problem
Purchase-linked promotions can become technically complicated before they even reach the customer.
You may be asked to:
- Change your POS journey
- Print unique codes on receipts
- Update packaging
- Add new till processes
- Integrate another system
- Coordinate changes across multiple locations
That complexity increases cost, slows launch and can make a commercially useful campaign difficult to approve.
RunnyHoney offers a simpler route. The customer completes the normal transaction, then submits the existing paper receipt through the RunnyHoney web or downloaded app.
No separate code is required where the qualifying information can be recognized reliably from the receipt.
A promotion that requires a purchase
This is not an open-entry campaign dressed up as retail engagement.
The customer must first complete and pay for the qualifying transaction.
RunnyHoney can then check available receipt details such as:
- The retailer
- The store or location
- The purchase date
- The receipt total
- A selected product or product description
- Other reliably identifiable transaction information
The branded game, instant win, sweepstakes or reward experience becomes available only when the submitted receipt meets the campaign rules.
The receipt is the commercial trigger.
How it works
1. Define the qualifying purchase
Choose the spend, product, store, location, date or other receipt criteria that matter.
2. Confirm what the receipt can show reliably
The campaign rules must be based on information that can be identified consistently from your paper receipts.
3. Create the branded promotion
Choose the game, prize opportunity, reward and campaign rules.
4. Promote the opportunity
Use in-store signage, shelf messaging, social media, email or your other communications so customers know what they can unlock.
5. The customer shops and pays normally
There is no new checkout journey.
6. The customer submits the receipt through RunnyHoney
The shopper uses the RunnyHoney web or downloaded app after purchase.
7. RunnyHoney checks the receipt
The available purchase details are compared with the campaign criteria.
8. The promotion unlocks
Only an eligible completed purchase gives access to the branded experience.
The exact verification approach depends on the receipt format and campaign criteria. These should be reviewed before launch.
What can trigger the promotion?
You could make the experience available when the receipt shows:
A featured product
A particular store or location
A purchase within the campaign period
More than one qualifying product
A featured product plus a minimum total spend
A participating region or store group
Another receipt detail that can be recognized reliably
This creates a flexible commercial mechanic without requiring the till to decide who qualifies.
Retailer and supplier promotions
Receipt verification can also create a new supplier-funded promotional opportunity.
You and your supplier can agree a featured product, spend requirement or basket combination.
You promote the opportunity in store and through your own media. The customer purchases through the normal checkout and submits the receipt afterward.
RunnyHoney handles the qualifying receipt journey, while you and your supplier use their own sales information to measure product performance.
The promotion can therefore support supplier marketing without requiring an on-pack code, a specially printed receipt or a bespoke POS integration.
Two delivery routes
Your own BeeLiked account and RunnyHoney channel
You control your promotion, game format, prizes, instant wins, sweepstakes, offers and virtual currency.
Subject to its campaign design, privacy notice and consent choices, it can also collect permitted contact information, marketing opt-ins and zero-party data.
This is the appropriate route when you want to build your own participant audience.
RunnyHoney Rewards
A purchase promotion can also run through the wider RunnyHoney Rewards channel, where qualifying games award HoneyCoins.
RunnyHoney can make relevant users aware of the promotion using available interests and purchase signals they have chosen to share.
Personal data from RunnyHoney Rewards participants is not passed to you.
In both routes, receipt submission and verification take place through RunnyHoney.
Why this can launch faster
The campaign works with the purchase evidence you already provide.
That can remove the need to:
- Produce new packaging
- Print unique codes
- Change standard receipts
- Train till systems to unlock the reward
- Build a new checkout flow
- Wait for a lengthy POS integration
You still need to agree the commercial mechanic, ensure the relevant receipt details are recognisable and promote the campaign effectively.
RunnyHoney simplifies the technical participation journey. It does not remove the need for clear campaign planning and in-store communication.
What you can control
Depending on the promotion and receipt information available, you may define:
- Qualifying stores and locations
- Campaign dates
- Minimum receipt value
- Selected products
- Required product quantities
- Customer participation frequency
- Number of permitted plays
- Maximum campaign volume
- Game and prize design
- Offer availability and expiry
- Whether the promotion uses your own channel or RunnyHoney Rewards
How to measure the result
Your own transaction and sales systems remain the source of truth for commercial performance.
Useful measures may include:
Qualifying receipts submitted
Receipt qualification rate
Transaction value
Featured-product units and sales
Participation by store or location
Game entries
Prize or reward claims
Marketing opt-ins from your own promotion
Revenue during the campaign compared with an appropriate previous period or control.
BeeLiked records campaign participation and qualifying activity available within the promotion. You use your own commercial data to evaluate the broader result.
Common questions
01
Do you need to change your POS?
Not necessarily. The customer can submit the standard paper receipt after completing the purchase.
02
Does every receipt need a unique code?
No. Where the retailer and qualifying transaction details can be recognized reliably, the existing receipt can provide the necessary evidence.
03
Does the customer need RunnyHoney?
Yes. The receipt must be submitted through the RunnyHoney web or downloaded app.
04
Can the promotion check a minimum spend?
Yes, where the receipt total can be identified reliably.
05
Can it recognize a product?
Yes, where the product or its receipt description can be identified reliably.
06
Can it recognize the store or location?
Yes, where the store or location can be identified reliably from the receipt.
07
Does the reward apply to the completed purchase?
No. The purchase has already been completed and paid for before the experience unlocks. You may separately choose to provide a future offer or another prize.
08
Can you collect participant data?
A promotion run through your own BeeLiked account and RunnyHoney channel can collect permitted contact information, marketing opt-ins and zero-party data according to its design and consent choices. Personal data from RunnyHoney Rewards participants is not passed to you.
09
Can suppliers fund these promotions?
Yes. You can include receipt-triggered promotions within your supplier marketing opportunities. The commercial arrangement is agreed between you and your supplier.
Launch a purchase-required promotion using the receipts you already issue.
Tell us what the customer must buy, spend or do to qualify, and show us the receipt information available. We will help you shape a campaign without changing the normal checkout journey.