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OUTDOOR PRIZE PROMOTIONS

Build the promotion rules into the campaign from the start.

Create an outdoor sweepstakes, prize draw or instant-win experience with participation routes designed around the campaign, its markets and the action you want to encourage.

Plan an outdoor activation

International campaign capability | Purchase and alternative entry routes | Managed promotional technology

Customer entering an outdoor travel prize promotion through purchase or alternative entry routes

A compelling promotion still needs the right structure.

A strong prize can motivate attention and action, but eligibility, entry routes, disclosures and prize mechanics cannot be added as an afterthought.

BeeLiked helps translate the promotional idea into an interactive campaign journey. The final rules and legal requirements must be confirmed for every market in which the promotion operates.

Choose the promotional route that fits.

Public free entry

Invite anyone who meets the eligibility rules to enter through the campaign page.

Purchase-linked entry

Ask participants to submit evidence of a qualifying transaction before accessing the purchase route.

Alternative method of entry

Provide an appropriate non-purchase route where the promotion design or relevant market requires one.

Invite-only entry

Issue individual invitations or codes when participation should be restricted to a defined audience.

From idea to live promotion.

Define the objective
Confirm the markets
Design the entry routes
Configure the experience
Test and launch
Outdoor promotion objectives represented by purchase, location, audience and prize icons

Define the objective

Agree what action the campaign should encourage and who may participate.

Flexible promotional experiences.

This can include:

  • Instant-win games
  • Sweepstakes and prize draws
  • Purchase-triggered experiences
  • Unique-code entry
  • Public browser-based entry
  • Alternative entry routes
Outdoor campaign offering several prize promotion participation routes
International outdoor promotion configured for different markets and entry journeys

Support international campaign delivery.

BeeLiked operates internationally. The platform can support different eligibility conditions, entry journeys, languages and campaign periods as agreed.

No single campaign structure should be described as automatically compliant everywhere. Local rules, advertising codes, privacy requirements and prize administration must be considered for each market.

Keep the experience simple for participants.

The legal and operational structure may be complex behind the scenes. The participant journey should not be.

Clear messaging, accessible entry routes and a mobile experience that explains what happens next help protect trust as well as conversion.

Participant completing a clear mobile entry journey from an outdoor advertisement

FAQ

01

Does every chance-based purchase promotion need a free-entry route?

Not necessarily. Requirements depend on the promotion structure and the markets involved. The appropriate route should be confirmed for each campaign.

02

Can BeeLiked support an alternative method of entry?

03

Does BeeLiked provide legal advice?

04

Can one promotion run across several countries?

05

Can purchase and free-entry participants reach the same experience?

Plan the promotion and its entry routes together.

Tell us the campaign objective, markets and prize idea. We will help shape a participant journey that is engaging, manageable and ready for the appropriate review.

Plan an outdoor activation