Browser-based participation | Clear value exchange | Brand-owned lead and zero-party data collection
Awareness disappears if there is no route to continue.
Someone may notice an outdoor campaign, remember the brand and still leave no way for the business to build a relationship.
BeeLiked turns the creative into an invitation. A prize, game, offer or exclusive experience gives people a reason to respond and share information directly with the brand.
Make the form feel like a fair exchange.
People are more willing to participate when the benefit is clear and the experience respects their time.
Instead of sending the audience to a generic signup page, BeeLiked combines concise data collection with an interactive reward that feels connected to the campaign idea.
From outdoor creative to permissioned lead.
Present the value
The creative explains what participants can experience or win.
Open the promotion
The QR code launches the browser journey without an app download.
Capture agreed information
The participant submits the required details and makes clear consent choices.
Ask useful questions
Optional zero-party questions collect information the participant knowingly chooses to share.
Deliver the experience
The game, reward or prize opportunity completes the value exchange.
Collect only what the campaign can use.
This can include:
- Contact information
- Marketing permission
- Product or category preferences
- Purchase intentions
- Location or venue preference
- Campaign feedback
Keep brand-owned and RunnyHoney data models distinct.
A promotion designed to collect customer information must run through the client’s own BeeLiked campaign and consent journey. The business can define the entry fields and permitted marketing uses subject to its privacy responsibilities.
RunnyHoney Rewards campaigns do not hand RunnyHoney audience details to advertisers. They should not be described as a route for brands to obtain the RunnyHoney user database.
Measure more than form submissions.
The campaign can show how people move from outdoor response through entry and into the interactive experience.
Marketers can compare promotion visits, completed forms, consent choices, zero-party responses and reward engagement while their CRM measures what happens to those leads afterward.
FAQ
01
What is zero-party data?
It is information a customer intentionally and knowingly shares with a business, such as preferences, intentions or interests.
02
Can an outdoor campaign collect marketing permission?
03
Does BeeLiked give advertisers RunnyHoney user data?
04
Does the participant need an app?
05
Can the data connect to our CRM?
Give your outdoor audience a reason to become known.
Tell us who you want to reach, what information would be valuable and what participants should receive in return. We will help design the promotion around that exchange.