Increase restaurant foot traffic
Give relevant local customers a timely reason to visit participating locations.
For restaurant franchise marketing teams that need local participation, consistent execution and commercial results across multiple locations.
Franchise marketing has to work at two levels.
The central team must protect the brand, campaign rules and customer experience. Franchisees need activity that feels relevant locally and produces customers, purchases and revenue.
A campaign can look excellent at head office but fail if locations find it difficult to activate, staff do not promote it or the commercial result cannot be connected to individual restaurants.
The answer is not simply more national advertising. It is a centrally controlled campaign that makes local participation easy and rewards the customer behavior you want to encourage.
Create once. Activate locally. Measure by location.
BeeLiked helps you create a branded restaurant promotion with centrally approved creative, rules, prizes and qualifying actions.
Participating franchise locations can activate the campaign through local signage, QR codes, staff invitations, digital communications or a purchase-linked RunnyHoney journey.
You can track campaign participation by location when the chosen journey supplies a reliable location signal. Your restaurant and POS systems remain the source of truth for transactions, redemptions and revenue.
What you can achieve
Increase average check size
Reward customers after a completed purchase reaches the qualifying spend defined for the campaign.
Promote a menu item or supplier product
Unlock the experience when an identifiable featured item appears on a qualifying receipt. This can support supplier-funded promotions across the franchise network.
Encourage repeat visits
Use a rewarding post-purchase experience or a later targeted invitation to give known participating customers a reason to return.
Build permissioned customer relationships
With your own BeeLiked account and appropriate consent journey, promotions can help you collect customer information beyond the person who booked or paid.
Central control, local activation
Your central team controls
Brand creative and customer experience
Campaign dates and participating locations
Qualifying spend, products or actions
Game rules, prizes and available offers
Promotion terms and overall campaign volume
Your franchise locations activate
Approved in-store signs and QR codes
Local social and customer communications
Staff-issued invitations where appropriate
The agreed customer journey at the point of service
Local awareness among customers and communities
This gives franchisees something practical to promote without asking every location to design, build or administer its own campaign.
Four ways to deliver the campaign
Public restaurant promotion
Use a public page or QR code when anyone can participate. This works well for broad lead generation, local launches and walk-in promotions.
Staff-issued invitation
Where access should be controlled, staff can use Display to Play to generate a one-use invitation for an eligible customer. Staff participation can also be tracked within that journey.
Receipt-based purchase promotion
Customers submit a completed restaurant receipt through RunnyHoney. Where the necessary details can be recognized reliably, the promotion can qualify customers by restaurant, location, spend or identifiable menu item without requiring a new POS integration.
Targeted RunnyHoney promotion
RunnyHoney can surface a relevant game or offer to participating users based on available location and shopping signals. This route can support customer acquisition or timely reasons to visit.
How a franchise campaign works
Define the commercial outcome
Choose the behavior that should generate more revenue, such as visiting, reaching a target spend, buying a featured item or returning within a selected period.
Set the central campaign rules
Agree the brand experience, participating locations, dates, qualification criteria, rewards, prizes and campaign limits.
Give locations a simple activation kit
Provide approved signs, QR codes, links, staff instructions and customer messaging suited to the selected delivery route.
Customers complete the qualifying action
They visit, spend, purchase the featured item or complete the other defined action through the normal restaurant journey.
The promotion unlocks
The customer receives the branded game, prize opportunity or reward experience after meeting the campaign requirement.
Review performance by location
Use BeeLiked participation data alongside your own POS, redemption and sales reporting to understand which locations activated the campaign and what happened commercially.
Important delivery details
One campaign can track participation by location when each journey supplies a reliable location identifier.
If different locations require different game rules, winning odds or prizes, separate campaign experiences may be needed.
Receipt verification is available through RunnyHoney because the customer must use the RunnyHoney web or downloaded app to share the receipt.
Data collection requires your own BeeLiked account and an appropriate permission and consent journey. RunnyHoney Rewards campaigns do not hand RunnyHoney user data to the restaurant brand.
Staff-level tracking applies where Display to Play or another staff-specific invitation journey is used.
Why this is different from generic franchise marketing
Traditional franchise marketing often distributes creative and asks local operators to promote it. BeeLiked adds a customer action and a rewarding experience.
You are not only sending a message. You are giving franchisees a campaign they can activate, giving customers a reason to act and creating a clearer route from promotion to purchase.
Common questions
01
Can every franchise location use the same promotion?
Yes, where the locations use the same campaign rules, prizes and customer experience. Location-specific links, QR codes or receipt details can help identify participation by restaurant.
02
Can franchisees run different prizes or winning odds?
03
Do we need to change every location’s POS system?
04
Can we track which locations participated?
05
Can the campaign collect customer data?
06
Can a supplier fund a promotion across the franchise network?
Ready to grow sales across your restaurant locations?
Tell us what you want customers to do and how your franchise network operates. We will help you plan a campaign that protects central control and makes local activation straightforward.