Make your best customers feel recognized and ready to return.

Create personalized games, rewards and offers for customers whose purchase behavior shows genuine loyalty, without reducing the price for every shopper.

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For retailers that want to recognize valuable customers, strengthen the relationship and encourage future visits through more relevant promotions.

The commercial problem

Loyal customers should not feel like everyone else.

They visit more often, spend more over time and repeatedly choose you. Yet many loyalty campaigns still give the same generic discount to a broad audience.

That can waste margin and make genuine loyalty feel ordinary.

BeeLiked helps you create personalized promotions for customers whose behavior demonstrates value.

The reward could be access to an exclusive game, a special prize, a private offer, early access or simply an unexpected moment of recognition.

The objective is not to discount every purchase. It is to make your best customers feel noticed and give them another reason to keep choosing the brand.

Two ways to identify loyal customers

1. Use your own POS or customer data

You may already know which customers buy frequently, spend above a chosen amount, purchase particular products or demonstrate another valuable pattern.

It can curate the eligible audience from its own systems and create personalized invitations to BeeLiked experiences.

The promotion can be delivered through permitted email and digital communications, your own RunnyHoney channel or supported experiences within its website, signed-in portal or app.

You remain responsible for deciding who qualifies and ensuring it has permission to use the customer data and communication channel.

2. Recognize loyalty through RunnyHoney receipt activity

You can give customers a rewarding reason to submit receipts after they shop.

Those participating shoppers choose to share their purchases through the RunnyHoney web or downloaded app.

Over time, repeated shared receipts can demonstrate signals such as:

Purchase frequency
Total or average spend
Products or categories purchased
Store or location visited
Time since the first or most recent shared purchase
A combination of qualifying behaviors

RunnyHoney can then help identify participating users whose shared purchase history meets your loyalty criteria.

This does not cover every customer or every transaction. It works only where shoppers have chosen to submit receipts in response to your rewarding experiences.

How it works

Define what loyalty means

Select the source of eligibility

Create the recognition experience

Send or surface the invitation

The customer participates

Encourage the next valuable action

Verify a later purchase where appropriate

1. Define what loyalty means

Choose the frequency, spend, product, location, tenure or other behavior that matters to you.

Select eligibility from owned customer data or shared RunnyHoney receipt activity

2. Select the source of eligibility

Use a customer audience identified through your own systems or participating RunnyHoney users whose shared receipt activity meets the criteria.

Create a personalized game, reward or private offer for loyal customers

3. Create the recognition experience

Choose the personalized game, instant win, prize draw, reward, exclusive content or private offer.

4. Send or surface the invitation

Use the permitted channel appropriate to the audience and delivery model.

Customer participates in the personalized recognition experience

5. The customer participates

The experience makes the recognition visible and gives the customer something enjoyable or valuable.

Result message encourages the next valuable retail action

6. Encourage the next valuable action

The result message can highlight a relevant product, store event, private offer or reason to return.

Later receipt verifies another qualifying purchase

7. Verify a later purchase where appropriate

Participating RunnyHoney users can submit a later receipt, adding another verified purchase to their shared history.

Your own systems remain the source of truth for its wider customer and sales performance.

Personalization without a blanket discount

A loyal-customer promotion can be based on more than price.

Examples include:

An exclusive instant-win game
A surprise-and-delight reward
Early access to a product or seasonal range
A private event invitation
A prize available only to frequent customers
A thank-you experience after a milestone purchase
A game recognizing a year of loyalty
A gift with the next qualifying purchase
A private offer based on products previously purchased
A store-specific experience for regular visitors
A higher-value reward for a defined loyalty tier
A personalized message that acknowledges the customer’s history

Discounts can still be used where they make commercial sense. They should be targeted to the customers and behavior you values, rather than published for everyone.

Owned promotions and RunnyHoney Rewards

Your own BeeLiked account and RunnyHoney channel

You control the eligible audience, experience, game format, prizes, instant wins, sweepstakes, offers and virtual currency.

Subject to the campaign design, privacy notice and consent choices, it can collect permitted contact information, marketing opt-ins and zero-party data.

This route is appropriate when you want to use your own customer data and maintain a directly permissioned relationship.

RunnyHoney Rewards

RunnyHoney can recognize eligible participating users from purchase activity they have chosen to share and present relevant games or offers within the app.

The game may award HoneyCoins and connect the user to a private offer in the HoneyCoin store.

Personal data from RunnyHoney Rewards participants is not passed to you.

You can still benefit from relevant participation and offer redemption while the user’s personal data remains within RunnyHoney.

What can define loyalty?

Depending on the data source and receipt information available, loyalty criteria may include:

Number of purchases
Purchase frequency
Total spend
Average transaction value
A high-value purchase
Purchase of selected products
Purchases across a defined period
Visits to a particular store or location
Time as a customer
A combination of several behaviors

The criteria should reflect genuine commercial value and be identifiable reliably through the chosen data source.

Why recognition matters

A reward communicates that you noticed the customer’s behavior.

That sense of recognition can be more memorable than another generic voucher.

Games add anticipation, participation and enjoyment. Personalized messages make the reason for the invitation clear. Exclusive rewards help the experience feel earned.

The prize is only one part of the value.

The customer also receives the feeling that their continued choice matters.

How to measure the result

Your own POS, sales and customer systems remain the source of truth for commercial performance.

Useful measures may include:

Eligible loyal customers

Invitations delivered

Game participation

Reward claims

Private offers unlocked

Unique codes redeemed

Later qualifying receipts submitted

Repeat visits recorded in your systems

Additional commercial measures may include transaction value, purchase frequency, retention of the selected customer audience and revenue associated with participating loyal customers.

BeeLiked records participation and campaign activity available within the promotion. You use your own data to assess the wider relationship and commercial result.

Common questions

Do you need RunnyHoney to reward customers identified in your own POS?

Not necessarily. You can curate your own eligible audience and use personalized BeeLiked invitations through supported channels. RunnyHoney is required when receipt submission or RunnyHoney app delivery forms part of the journey.

Can RunnyHoney identify loyal customers automatically?

Only among participating users whose relevant receipts have been shared through RunnyHoney. You must first create rewarding experiences that give customers a reason to submit those purchases.

Can loyalty be based on spend?

Yes, where the spend information is available reliably through your own systems or shared receipts.

Can it be based on particular products?

Yes, where the product information can be identified reliably.

Can it be location-specific?

Yes. You can use your own location data, or the store or location identified from participating shoppers’ shared receipts.

Does RunnyHoney see every customer purchase?

No. It only sees purchase information users choose to share. An absence of a receipt does not prove that no other purchase occurred.

Do you have to offer a discount?

No. Loyalty can be recognized through games, prizes, exclusive access, gifts, personalized messages and other valuable experiences.

Can you collect participant data?

A promotion run through your own BeeLiked account and RunnyHoney channel can collect permitted contact information, marketing opt-ins and zero-party data according to its design and consent choices.

Does RunnyHoney Rewards pass participant data to you?

No. Personal data from RunnyHoney Rewards participants is not passed to you.

Does BeeLiked replace your loyalty platform?

No. BeeLiked creates personalized promotional experiences around the audiences and behaviors you choose. Your own systems remain the source of truth for customer status, transactions and loyalty performance.

Give your best customers a reason to feel valued.

Tell us how you identify loyalty, which customer behavior matters and what kind of recognition would feel meaningful. We will help you shape a personalized promotion around it.