Christmas
Create an advent calendar, daily game or gifting promotion that encourages customers to return throughout December.
Reward a minimum store spend, a gift purchase or the purchase of a featured product.
For retail marketing teams that want seasonal campaigns to generate store visits, qualifying purchases and stronger commercial results, not just festive attention.
The commercial problem
Seasonal footfall can be vital to your stores.
Christmas gifting, Easter, Black Friday and other major trading moments can determine the success of an entire quarter.
They also create intense competition.
Your competitors are advertising at the same time. Paid media costs rise. Public discount codes spread quickly. Shoppers are overwhelmed with messages, and a campaign can generate attention without showing whether anyone visited a store and bought.
The strongest seasonal promotion does more than decorate the calendar.
It gives customers a timely and rewarding reason to complete a commercial action that matters.
Start with the seasonal outcome
The creative theme can change completely. The commercial discipline should not.
A seasonal retail campaign could be designed to:
- Increase store visits
- Attract new customers
- Increase transaction value
- Drive Christmas gift purchases
- Promote an Easter or seasonal range
- Increase sales of a featured supplier product
- Encourage purchases during a quieter day or period
- Bring previous customers back
- Reward loyal customers
- Build a permissioned customer database
- Introduce a private seasonal offer
- Generate repeat participation across several days or weeks
The season supplies the urgency. BeeLiked turns that urgency into an interactive experience connected to the behavior you want.
Seasonal campaign ideas
Black Friday
Replace another public discount with a private game, prize opportunity or offer made available to a defined audience.
Use unique codes and clear expiry rules to keep the incentive controlled and measurable.
Easter
Reward the purchase of a seasonal product, family basket or minimum spend.
You could also work with a supplier to create an in-store product promotion using the receipt as proof of purchase.
January
Give previous customers a reason to return after Christmas or direct shoppers toward selected ranges and stores.
Back to school
Reward qualifying purchases, higher transaction values or selected products during a concentrated buying period.
Summer and local events
Use store- or location-specific experiences to connect the promotion to regional events, holidays or changing seasonal demand.
BeeLiked supports wide creative flexibility. The campaign should always begin with the commercial action, not the game format.
How it works
Step 1
Choose the seasonal opportunity
Identify the trading period, event or local moment that gives customers a reason to act now.
Step 2
Define the commercial outcome
Choose whether the campaign should increase visits, spend, product sales, customer acquisition, repeat visits or permissioned audience growth.
Step 3
Select the audience and delivery route
Use your own stores and media, your own RunnyHoney channel, RunnyHoney Rewards or an agreed combination.
Step 4
Create the branded experience
Build the instant win, sweepstakes, advent calendar, daily reveal, spin-to-win, prize game or other interactive promotion.
Step 5
Set the qualifying rules
Where purchase verification is required, define the spend, product, store, location, date or other reliably identifiable receipt criteria.
Step 6
Promote the opportunity
Use in-store signage, displays, shelf messaging, email, social media, paid media and your other communications.
Step 7
The customer acts
The shopper visits, participates or completes the qualifying purchase.
Step 8
Verify the purchase where required
The customer submits the paper receipt through the RunnyHoney web or downloaded app after paying.
Step 9
Measure the commercial result
Use BeeLiked participation data alongside your own POS, sales and customer reporting.
Two ways to run a seasonal retail campaign
Your own BeeLiked account and RunnyHoney channel
You can promote your seasonal experience across your stores, website, app, email, social media and paid channels.
You choose the game format, instant wins, sweepstakes, prizes, offers and virtual currency.
Subject to the campaign design, privacy notice and consent choices, you can collect permitted contact information, marketing opt-ins and zero-party data.
This route can support lead generation and customer database growth as well as sales activity.
Where the promotion requires receipt verification, the customer submits the purchase through your own RunnyHoney channel.
RunnyHoney Rewards
RunnyHoney Rewards can introduce the seasonal game to relevant users across the verified shopper network.
The campaign can:
- Present a targeted seasonal interactive experience
- Use rewarded video to raise awareness
- Award HoneyCoins through your funded game
- Encourage users to follow your own RunnyHoney channel
- Draw attention to seasonal products and store locations
- Make private seasonal offers available in the HoneyCoin store
- Direct interested users toward participating stores
Personal data from RunnyHoney Rewards participants is not passed to you.
A retailer that wants users to unlock an offer through the HoneyCoin store must first participate in the reward economy by funding and distributing HoneyCoins through a branded game experience.
Purchase-required seasonal promotions
A seasonal campaign can require a completed purchase without changing your POS.
The customer shops and pays normally, then submits the standard paper receipt through RunnyHoney.
Where the necessary details can be recognized reliably, the campaign may qualify based on:
- Receipt total
- Featured product
- Product quantity
- Store or location
- Purchase date
- Seasonal campaign period
- A featured product plus a minimum spend
The game or reward experience follows the completed purchase. It does not reduce the value of the transaction that has already taken place.
This makes seasonal creativity accountable to a real commercial action.
Creative flexibility without losing focus
Seasonal promotions can include:
- Advent calendars
- Instant-win games
- Prize draws and sweepstakes
- Daily or weekly reveals
- Spin-to-win experiences
- Pick-a-prize games
- Quizzes and challenges
- Product discovery journeys
- Staff-issued Display to Play codes
- Public lead-generation promotions
- Receipt-triggered purchase promotions
- HoneyCoin reward games
- Private offers and unique codes
- Limited-time giveaways
The imagination can be broad, but every campaign should answer three questions:
1. Who are we trying to reach?
2. What do we want them to do?
3. How will you know whether it worked?
Why this is different from a seasonal discount
A public discount is simple, but it can also reduce margin on purchases that may have happened anyway.
It can be copied, shared and discovered outside the intended campaign.
A BeeLiked promotion gives the seasonal incentive a defined audience, a branded experience and a measurable customer action.
Discounts can still be used where they make commercial sense.
They become one possible reward or offer within the campaign, rather than the entire creative idea.
You can instead reward a qualifying spend, featured purchase, store visit, return customer or other valuable behavior.
What you can control
Depending on the campaign and receipt information available, you may define:
- Seasonal campaign dates
- Participating stores and locations
- Minimum receipt value
- Featured products
- Required product quantities
- Customer participation frequency
- Maximum campaign volume
- Number of permitted plays
- Game format and prize structure
- Private offer availability and expiry
- Unique code rules
- Own-channel or RunnyHoney Rewards delivery
- Contact and consent fields in your own promotion
How to measure the result
Measurement should reflect the seasonal objective.
Useful measures may include:
Store footfall from your own measurement systems
Qualifying receipts
Transaction value
Featured-product sales
Performance by store or location
Game participation
Repeat campaign participation
Private offers unlocked
Additional measures may include unique codes redeemed, new contacts and opt-ins from your own promotion, returning participating shoppers, and revenue during the campaign compared with an appropriate previous period or control. BeeLiked records campaign participation and qualifying activity available within the promotion. Your POS, sales and customer systems remain the source of truth for purchases, revenue, footfall and wider commercial performance.
Common questions
01
What counts as a seasonal retail campaign?
Any time-sensitive promotion connected to Christmas, Easter, Black Friday, sales periods, local events, school terms, product launches or another important retail moment.
02
Can the campaign encourage store visits?
03
Can the campaign require a purchase?
04
Does receipt verification require a POS change?
05
Can the campaign promote a seasonal product?
06
Can a supplier fund the promotion?
07
Can the campaign collect customer data?
08
Does RunnyHoney Rewards share participant data?
09
Can the same campaign use your audience and RunnyHoney?
10
Does BeeLiked guarantee seasonal sales or footfall?
Turn your next important trading period into measurable customer action.
Tell us the season, stores, audience and commercial outcome you have in mind. We will help you shape a promotion that gives shoppers a timely reason to visit and buy.