For physical retailers and retail groups looking to turn known purchase activity into more measurable return visits.
You know repeat customers are valuable, but many in-store purchases remain disconnected from a continuing customer relationship.
A customer may buy a particular product, spend a meaningful amount or visit a specific store, then leave without giving you an obvious way to recognize that behavior later.
RunnyHoney creates that opportunity only when you first gives customers a rewarding reason to submit their receipts.
The receipt is not collected automatically. Participating shoppers choose to share it to access your game or reward experience. Those verified interactions can then build a useful history for future campaigns.
For example:
The customer completes and pays for the transaction, then submits the paper receipt through the RunnyHoney web or downloaded app.
This shared purchase activity creates the signal that can later make a return campaign more relevant.
You create a branded game or reward experience that gives customers a reason to share their receipt.
The participating shopper uses RunnyHoney after completing and paying for the purchase.
Depending on the receipt, this may include what was bought, how much was spent, which store or location was visited and when the purchase happened.
You choose which participating shoppers you want to encourage back, based on the verified signals available.
A game, message, private offer or reward can draw attention to a relevant reason to shop again.
The shopper completes another transaction through your normal checkout.
A later submitted receipt can show that the participating customer returned and completed another qualifying purchase.
RunnyHoney does not see every transaction or every customer in your business. The journey depends on customers choosing to submit their receipts in response to rewarding experiences created by you.
The campaign can only use information available from receipts customers have chosen to share and other permitted RunnyHoney signals.
The experience could draw attention to:
The reward should support the commercial behavior you want. The purpose is not simply to generate another game play, but to create a relevant reason for another purchase.
When you reward qualifying purchases through RunnyHoney, participating shoppers can build a history of verified interactions.
RunnyHoney can then present relevant experiences to eligible users based on the available purchase, product, spend, time and store or location signals.
Personal data from RunnyHoney Rewards participants is not passed to you.
You can also create personalized invitations to gamified experiences for customer lists it is permitted to use.
The experience may be delivered through your own RunnyHoney channel or supported integrations with its website, signed-in customer portal or app.
Your own BeeLiked promotion can collect permitted contact information, marketing opt-ins and zero-party data according to its campaign design and consent choices.
These routes can complement one another. The delivery model should be chosen around your audience, permissions and commercial objective.
A generic offer treats every past customer in the same way.
A purchase-informed experience can be shaped around behavior the customer has actually chosen to share.
You can make the reason to return more relevant to:
The game creates attention and anticipation. The message, offer or reward gives the customer a reason to act. A later receipt can provide evidence that another purchase took place.
Depending on the campaign, permissions and receipt information available, you may define:
Your own transaction and customer systems remain the source of truth for wider commercial performance.
Useful measures may include:
Customers who submitted an initial qualifying receipt
Return experiences delivered
Game participation
Private offers or codes unlocked
Later qualifying receipts submitted
Time between shared purchases
Repeat purchases by product, category or participating location
Transaction value on the later purchase
BeeLiked records campaign activity and qualifying interactions available within the promotion. You combine this with your own commercial data to assess the effect on repeat visits and purchases.
01
No. You must create a rewarding reason for customers to submit their receipts. RunnyHoney only recognizes purchase activity that participating shoppers choose to share.
02
No. Receipt-based targeting applies to participating shoppers whose relevant purchases have been shared through RunnyHoney. You may separately use permitted customer lists through your own BeeLiked account.
03
Yes, where the product or category can be identified reliably from the shared receipt.
04
Yes, where the receipt total can be identified reliably.
05
Yes, where the store or location can be identified reliably from the receipt. This is based on shared purchase information, not continuous location tracking.
06
It can recognize that a participating shopper has not shared another qualifying purchase within the chosen period. This does not prove they made no other unshared purchase.
07
The customer completes and pays for another purchase, then submits the new receipt through RunnyHoney. The receipt can be checked against the campaign criteria.
08
A promotion run through your own BeeLiked account can collect permitted contact information, marketing opt-ins and zero-party data according to its design and consent choices. Personal data from RunnyHoney Rewards participants is not passed to you.
Tell us what purchase behavior you want to recognize, when you want customers to return and what experience could motivate the next visit. We will help you shape a campaign around participating shoppers and measurable purchases.