For retailers looking to create measurable product promotions with their suppliers, without changing the pack, POS or standard receipt.
You already offer suppliers valuable promotional space across stores, websites, apps and social channels.
BeeLiked and RunnyHoney add another arrow to your quiver: a purchase-required promotion built around a specific product.
You and your supplier agree the featured product, campaign and reward. You promote it to shoppers. RunnyHoney handles receipt submission, product recognition and the qualifying reward journey.
This can create a new supplier-funded promotional opportunity for you while giving the supplier a measurable way to encourage verified product sales.
The campaign starts with one clear action:
Buy this product and unlock this experience.
The customer sees the promotion before purchase through in-store signage, shelf messaging, social media, email or your other communications.
They then shop and pay normally.
Afterward, the customer submits the paper receipt through the RunnyHoney web or downloaded app. Where the featured product can be recognized reliably, the branded game or reward experience becomes available.
The experience does not discount the transaction that has already taken place. You and your supplier decide the prizes, future offers or other rewards attached to the promotion.
You and your supplier agree which product will trigger the promotion.
Define the participating stores, campaign dates, qualifying product details, reward experience and campaign volume.
You promote the campaign in store and through your own media so customers know the reward is available before they buy.
The transaction is completed and paid for through your normal checkout.
The shopper uses the RunnyHoney web or downloaded app to share the paper receipt.
The receipt is checked for the featured product and any other reliably identifiable campaign criteria.
Eligible customers receive the branded game, prize opportunity or reward experience.
You and your supplier use your own sales data, together with available campaign participation data, to assess performance.
The technical journey is managed through BeeLiked and RunnyHoney. Your essential role is to make the promotion visible and compelling at the point where customers decide what to buy.
You can run the promotion through your own BeeLiked account and dedicated RunnyHoney channel.
It controls the branded experience, instant wins, sweepstakes, prizes, offers or virtual currency. Subject to the campaign design and consent choices, you can also collect permitted contact information, marketing opt-ins and zero-party data.
You and your supplier promote the campaign through in-store signage and your own marketing channels.
The product promotion can also run through the wider RunnyHoney Rewards channel, where qualifying games award HoneyCoins.
RunnyHoney can make relevant users aware of the promotion using the interests and purchase signals they have chosen to share.
These broader signals may suggest that a shopper buys within a relevant category. They help identify a suitable audience, while the qualifying campaign action remains the verified purchase of the specific featured product.
Personal data from RunnyHoney Rewards participants is not passed to you or your supplier.
A campaign may use either route according to its audience, commercial model and data requirements.
Receipt recognition verifies the purchase after it happens. It does not influence the buying decision unless shoppers know about the opportunity beforehand.
The strongest campaign connects:
BeeLiked and RunnyHoney handle the technical campaign journey. You and your supplier make the commercial proposition visible.
A product-specific campaign could help:
The qualifying product must be identifiable reliably from the receipt information available.
An impression shows that someone may have seen the promotion.
A click shows that someone expressed interest.
A qualifying receipt shows that the featured product was purchased.
You and your supplier can evaluate:
The promotion presented.
The experience claimed.
The qualifying product found on the receipt.
The campaign participation generated.
The featured-product sales recorded in your own systems.
This does not prove that every purchase was incremental. It creates a stronger connection between the promotion and the commercial action than awareness metrics alone.
Depending on the campaign and receipt information available, they may define:
Your sales and transaction systems remain the source of truth for commercial performance.
Useful measures may include:
Units of the featured product sold
Sales value of the featured product
Qualifying receipts submitted
Performance by store or region
Campaign participation
Reward claims
New contacts and opt-ins from your own BeeLiked promotion
Sales during the campaign compared with an appropriate previous period or control
BeeLiked records qualifying campaign activity and participation available within the promotion. You and your supplier use your own sales data to assess the product-sales result.
01
Yes. For a receipt-triggered product promotion, the customer completes and pays for the purchase first. The experience unlocks only after the featured product is recognized on the submitted receipt.
02
No, provided the product can be identified reliably from the existing receipt. The campaign is promoted around the product without requiring an on-pack code.
03
Not necessarily. The customer can submit your existing paper receipt through RunnyHoney.
04
You and your supplier should agree the promotional plan. In-store signage is particularly important because customers need to know about the opportunity before choosing the product.
05
That depends on the commercial arrangement. Your own BeeLiked promotion allows you and your supplier to define the game, prizes, instant wins, sweepstakes and offers.
06
Yes. A campaign delivered through RunnyHoney Rewards can be promoted to relevant users using available interests and purchase signals they have chosen to share.
07
The main qualifying trigger is the specific featured product recognized on the submitted receipt. Broader category signals may help RunnyHoney identify a relevant audience before the purchase.
08
Personal data from RunnyHoney Rewards participants is not passed to you or your supplier. Your promotion can collect permitted contact information, marketing opt-ins and zero-party data according to its design and consent choices.
09
The commercial arrangement is for you and your supplier to determine. The proposition gives you a technical and promotional capability you can include within your supplier marketing opportunities.
Tell us which product you want to promote, where it is sold and how you will signpost the opportunity. We will help you shape the technical campaign journey for you and your supplier.