Increase direct bookings
Give customers a reason to choose the group’s direct booking channel while directing them to the relevant property journey.
Central consistency should not remove local relevance
Hotel groups need campaigns that protect the brand and remain manageable at scale.
Individual properties still have different demand patterns, amenities, partnerships, audiences and commercial priorities.
A campaign that is too centralized can feel irrelevant locally. A campaign created independently by every property can become inconsistent, expensive and difficult to govern.
BeeLiked provides a flexible campaign platform for creating a shared concept, reusable creative and controlled property-level experiences.
One campaign strategy, multiple commercial uses
Support lower-demand properties or dates
Create targeted experiences around the locations and periods that need additional demand.
Promote property amenities
Increase restaurant, bar, spa and experience bookings at the properties where capacity exists.
Run group-wide seasonal campaigns
Use one creative theme across the hotel portfolio while featuring appropriate property prizes, packages and partners.
Build permissioned guest audiences
Run promotions through your own BeeLiked account to collect information and consent through a clearly explained customer journey.
Recognize valuable customers
Use known guest or CRM audiences to deliver relevant invitations and rewards across the group.
Choose the right property structure
Shared public campaign
Use a common promotion when the rules, eligibility, prizes and customer journey genuinely apply across participating properties.
Property-specific experiences
Create separate experiences when individual hotels need different rules, prizes, dates, offers or creative. These can still follow a consistent group template.
Tracked property participation
Use an agreed field, invitation route, QR placement or available location signal to understand which property is connected to participation. The appropriate method depends on the campaign and delivery route.
BeeLiked should not imply that one game can dynamically change its rules and prize structure for every property. The campaign architecture must match the operational requirement.
Give central and local teams clear roles
Central marketing team
Define the campaign objective, brand standards, shared creative, legal framework and overall measurement plan.
Property marketing teams
Promote the approved experience through local channels and contribute relevant packages, prizes, amenities or partnerships.
Hotel staff
Where appropriate, share public or individual QR invitations with guests without requiring staff to manage participation on the guest’s device.
Commercial and revenue teams
Compare campaign participation with bookings, purchases and revenue in the group’s own systems.
How a multi-property hotel campaign works
Define the group objective
Choose the commercial result the hotel group wants to influence.
Select the participating properties
Identify where the shared campaign applies and where local differences need to be accommodated.
Agree the campaign architecture
Decide whether one shared experience or a set of property-specific experiences best fits the rules and prizes.
Create the interactive promotion
Develop the central creative, game format, rewards, customer journey and calls to action.
Prepare local activation
Supply the approved links, QR routes, campaign assets and instructions required by participating properties.
Launch through the relevant channels
Use group CRM, property communications, websites, apps, social, paid media and on-property touchpoints as agreed.
Measure at group and property level
Review BeeLiked campaign activity alongside the booking and revenue results available in your hotel systems.
Support national partnerships and local opportunities
A hotel group campaign can feature a national supplier or partner across the portfolio while still allowing individual properties to contribute locally relevant experiences.
Examples could include a drinks partner supporting hotel bar promotions, a theater or attraction appearing at selected city properties, or different prizes contributed by participating hotels.
The structure should be agreed before launch so customers understand where an offer is available and each property can fulfill it correctly.
Measure performance without replacing hotel systems
BeeLiked records the campaign invitations, participation, answers, consent choices and reward activity available within the promotion.
Your CRM, booking, property-management, point-of-sale and revenue systems remain the source of truth for customer and commercial performance.
Useful measures could include:
Participation by property or campaign route.
Direct bookings linked to the campaign.
Restaurant, spa and experience bookings.
Offer and reward redemption.
Permissioned leads and opt-ins from your own promotion.
Performance by property, audience, channel and campaign period.
Commercial results reported by participating properties.
Common questions
01
Can one promotion run across every hotel property?
Yes, when the same rules, prizes and customer journey apply. If properties need different rules or prize structures, separate experiences may be the clearer and safer approach.
02
Can each property use its own prizes?
Yes. Property-specific prizes can be supported through an agreed structure. This may require separate experiences rather than one game with different rules by location.
03
Can we track which property generated participation?
Yes, using an agreed property field, invitation route, QR placement or available location signal. The best method depends on how customers enter the campaign.
04
Can local teams promote the campaign themselves?
Yes. Central teams can supply approved assets and campaign routes for local activation through suitable property channels.
05
Can the campaign collect guest data?
Yes, when it runs through the hotel group’s own BeeLiked account with an appropriate privacy and consent journey.
06
Can RunnyHoney support selected properties?
Where suitable, RunnyHoney can communicate an experience or offer to relevant permissioned users using signals such as location and interests. RunnyHoney audience data is not shared with the hotel group.
07
Does BeeLiked replace our hotel CRM or booking systems?
No. BeeLiked creates and delivers the interactive campaign. Your hotel systems remain responsible for bookings, customer records and revenue measurement.
Turn one hotel group campaign into relevant action across every property.
Tell us which properties need to participate and which commercial outcome matters most.
We will help you define the right campaign structure for your brand, teams and guests.