Previous guests
Use your CRM to invite guests who already know the hotel, destination or brand.
Low-demand inventory needs more than another generic offer
Hotel demand changes by weekday, season, location, local events and customer segment.
Your revenue systems can identify the dates and properties where occupancy needs support. The challenge is giving suitable guests a reason to act before that inventory disappears.
A public price reduction may reach people who would have booked anyway. A broad awareness campaign can generate clicks without filling the dates that matter.
BeeLiked helps you turn a specific occupancy need into an interactive promotion with a clear audience, booking period and route to purchase.
Make the booking opportunity worth opening
A standard email about room availability is easy to ignore.
An interactive experience adds curiosity and anticipation. The guest might reveal a private package, play for a chance to win an upgrade or enter a draw connected to the destination.
The game earns attention. The offer, prize or chance to win supplies the incentive. The booking is the commercial outcome.
The experience can be built around:
- Selected midweek dates.
- A quieter season.
- A property with available rooms.
- A last-minute booking window.
- A new or underused package.
- A local staycation audience.
- A relevant previous-guest segment.
- A destination event or partner experience.
The campaign should begin with the occupancy gap, not with the game.
Target the guests most likely to value the stay
Permissioned prospects
Reach people who engaged with a previous hotel promotion and chose to hear from you.
Local audiences
Promote staycations, dining-led stays, spa breaks or special events to people within a relevant travel distance.
Paid and social audiences
Use the interactive promotion as the destination for your own paid campaigns, giving people a reason to do more than view or click.
RunnyHoney user personal data is not handed to your hotel. Hotel-owned data collection requires a separate consent journey through your own BeeLiked campaign.
Relevant RunnyHoney users
RunnyHoney can introduce the interactive campaign to participating users using available permitted signals such as interests, location and shared purchasing activity.
The experience creates awareness and can award HoneyCoins. Members can then spend their HoneyCoins to unlock a special offer for the selected hotel, dates or package. Unique codes or trackable links can connect the unlock with the hotel’s booking journey.
Spending HoneyCoins indicates active interest, but it does not guarantee a reservation. Your booking system remains the source of truth.
RunnyHoney member personal data is not handed to your hotel. A member becomes part of your audience only when they book or separately choose to share their details through an appropriate hotel-owned journey.
Create value without discounting every room
Lowering the room rate is not the only way to stimulate demand.
A targeted campaign could offer:
- A chance to win a room upgrade.
- Dining, spa or bar credit with an eligible stay.
- A complimentary or enhanced add-on.
- A destination experience supplied with a partner.
- Entry into a free-stay prize draw.
- A private package limited to selected dates.
- A controlled booking code.
- A reward revealed after a qualifying booking.
The incentive should be applied where it may change behavior. It should not become a permanent public discount available to every visitor.
Use hotel partnerships to make quieter dates more attractive
A hotel stay can become more compelling when it includes a reason to visit the destination.
Partner with theaters, attractions, restaurants, event organizers, leisure businesses or food and drink suppliers to create added value around selected dates.
The partner may contribute tickets, prizes, products, experiences or audience reach. Your hotel gains a stronger reason to book without funding every element alone.
This can be especially useful when a quiet hotel period aligns with available partner inventory or a local event that needs greater visibility.
How an occupancy campaign works
Identify the occupancy gap
Choose the property, dates, room type, package or customer segment that needs support.
Define the audience
Use your own CRM, permissioned prospects, paid audiences or an appropriate RunnyHoney audience.
Create the interactive incentive
Build a branded game, reveal, instant win, sweepstakes, prize or controlled offer around the booking opportunity.
Connect the booking journey
Send participants to the relevant hotel page, package or booking route using campaign-specific links or codes where appropriate.
Measure the result
Compare campaign participation with occupancy, bookings and revenue recorded in your hotel systems.
Act early enough to change the result
A low-occupancy campaign needs enough time to reach the audience and influence the booking decision.
Use planned campaigns for predictable low seasons, weekday gaps and recurring demand patterns.
Use shorter campaigns for nearer-term opportunities where the audience, offer and booking route are already available.
The campaign can have a fixed start and end date, controlled entry period and prize or offer availability aligned with the commercial window.
Do not leave urgency until the hotel has no time to fulfill the promotion or the guest has no time to plan the stay.
Measure occupancy and revenue in the systems you trust
BeeLiked records invitations, participation, reward activity and campaign responses available within the experience.
Your booking engine, property-management, CRM and revenue systems remain the source of truth for reservations and commercial performance.
Useful measures could include:
Occupancy for the promoted dates
Room nights booked
Direct bookings connected to campaign links or codes
Booking conversion among participants
Average daily rate
Revenue per available room
Ancillary revenue attached to the stay
Cost per incremental booking
Agree the baseline, target dates and attribution method before launch. The campaign should be judged by the room and guest revenue it helps create, not by entries alone.
Common questions
01
Does BeeLiked manage hotel inventory or pricing?
No. Your hotel systems remain responsible for room availability, pricing, reservations and revenue management.
02
Does the campaign require a room discount?
No. You can use prizes, upgrades, experiences, dining or spa credit, partner benefits and controlled packages instead of reducing every room rate.
03
Can we target previous guests?
Yes. You can select an audience through your own CRM and send personalized invitations through an agreed email or automation route.
04
Can BeeLiked help us reach new potential guests?
Yes. You can use the campaign in your own paid and social marketing. Where appropriate, RunnyHoney can also make participating users aware of a relevant hotel experience using available permitted signals.
05
Can the promotion focus on selected dates or properties?
Yes. The campaign message, links, codes, prizes and availability can be designed around the dates and properties you choose. Your hotel systems control the actual inventory.
06
Can the campaign run at short notice?
Potentially. The practical timescale depends on the campaign design, audience, creative, prizes, approvals and delivery route.
07
How do we measure whether occupancy increased?
Use BeeLiked to measure campaign activity, then compare the promoted dates and audience with booking, occupancy and revenue data in your own systems.
Turn your next occupancy gap into a targeted booking campaign.
Tell us which properties, dates and guest audiences you want to support.
We will help you shape an interactive promotion around the booking opportunity.