Promotion views and participation
CPG acquisition becomes expensive when the sale happens somewhere else.
You can pay for reach, traffic and engagement while the purchase happens through a retailer you cannot connect to the campaign.
The result is wasted spend that is difficult to identify.
BeeLiked puts a qualifying purchase at the center of the promotion. The consumer buys first, shares the receipt through RunnyHoney and unlocks the reward after verification.
Start with evidence of purchase, then learn where to invest next.
Build acquisition from the customers you already have.
Reward verified buyers
Reward current customers for sharing a qualifying purchase of the product, SKU or range that matters.
Understand participating buyers
Use permissioned RunnyHoney signals to understand aggregated patterns such as category interest, retailer choice and basket composition.
Reach relevant consumers
Extend the campaign to relevant RunnyHoney members or selected paid channels.
Verify product trial
The reward unlocks only after the new consumer shares a qualifying purchase.
Make the acquisition offer worth acting on.
Give consumers a clear reason to choose your product now.
Possible qualifying actions include:
- Buying a new product for the first time
- Choosing your product within a relevant category
- Buying a selected SKU or product range
- Purchasing above an agreed value
- Buying during a launch or seasonal period
The game or interactive experience comes after the purchase. It recognizes the completed action and delivers the campaign reward.
Measure the journey that matters.
BeeLiked measures campaign participation and verified qualifying purchases. Your commercial systems remain the source of truth for overall sales.
Useful campaign measures can include:
Receipts submitted
Qualifying purchases verified
Rewards unlocked
Offers claimed
Codes redeemed, when unique codes are supplied and tracked by your systems
A verified purchase is stronger than an impression or click, but proving incremental sales requires an appropriate measurement design.
Use insight without giving away customer data.
RunnyHoney uses its own permissioned data to target experiences. Your brand does not receive identifiable member records.
To collect permissioned first-party data, operate the promotion through your own BeeLiked account.
Want more of your acquisition budget connected to a purchase?
Tell us what you sell, where consumers buy it and which acquisition cost you need to improve.
FAQ
01
Do you guarantee a lower customer acquisition cost?
No. Performance depends on the product, offer, audience, media and availability. BeeLiked connects the reward to a verified purchase rather than attention alone.
02
Does BeeLiked buy advertising for us?
No. BeeLiked creates purchase-linked promotions. Your team or agency can continue to manage paid media.
03
Does the brand receive RunnyHoney member data?
No. RunnyHoney retains its permissioned member data. Brands receive agreed results and aggregated insights.