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Measurable product sampling

Turn product samples into verified product purchases.

Give sample recipients a reason to buy the full product, then verify what happens next.

Discuss your growth campaign
Woman viewing a product sampling campaign on her phone, with a free sample and reward-ready confirmation.
Sample recipient comparing a sample with the full-size product after receipt verification.

Samples create trial. They do not automatically prove a sale.

Distribution numbers do not show who bought the full product afterward or whether the activity changed behavior.

BeeLiked extends the journey beyond distribution.

Tell consumers what they can unlock after buying the full product. The reward becomes available when RunnyHoney verifies the qualifying receipt.

Measure the action after the sample, not only the sample itself.

Create a reason to make the first full purchase.

Promote the reward at the sampling point, through follow-up media or across your own channels.

The message remains simple:

  • Try the sample.
  • Buy the qualifying product.
  • Share the receipt.
  • Unlock the branded reward.

The qualifying rules can focus on the product, SKU, retailer, spend and campaign period supported by the receipt-verification process.

Four-step product sampling journey from trying a sample to buying the full product, sharing a receipt and unlocking a reward.
Customer viewing a branded post-purchase reward beside the full-size product.

Use the first purchase to encourage the next one.

Use the reward experience to support the next commercial action.

It can:

  • Introduce related products or formats
  • Explain product benefits and usage
  • Draw attention to a future offer
  • Direct a DTC buyer toward a bundle or subscription
  • Encourage the consumer to keep collecting rewards
  • Create a positive branded moment after purchase

RunnyHoney Rewards uses HoneyCoins. Brand-owned BeeLiked promotions can use your chosen prizes, offers or virtual currency.

See more than distribution volume.

BeeLiked measures receipt submissions, qualifying purchases and rewards unlocked.

Your partners and commercial systems remain responsible for distribution and sales data.

Use these measures to assess:

Sample-to-campaign participation

Verified full-product purchases

Cost per verified participant

Reward engagement

Tracked future-offer redemption

Differences between locations, products or campaign periods where the available data supports them

Learn from the consumers who convert.

Verified purchases can reveal aggregated patterns in where participating consumers shop, their categories and basket composition.

Partners can also benefit from wider consumer insight reports such as What Britain Buys and the planned Bought in the USA.

Individual RunnyHoney member data is not shared with the brand.

Aggregated product and retailer purchase insights shown in a consumer-goods analytics dashboard.

Planning a sampling campaign that needs to prove more?

Tell us what you are sampling and which full-product purchase you need to drive.

Discuss your growth campaign

FAQ

01

Does BeeLiked distribute the physical samples?

BeeLiked provides the promotion and reward experience. Your brand or sampling partner handles physical distribution.

02

Can the reward unlock before the customer buys?

No. The consumer must buy the qualifying product and share the receipt before the experience unlocks.

03

Can the campaign support DTC purchases?

Yes, when the brand has a direct ecommerce or subscription route supported by the campaign setup.