Repeat purchase rate.
Tell us what customers usually buy first and what you want them to do next.
The first order is only valuable if the relationship continues
You have already paid to acquire the customer and converted the first order.
The next challenge is remaining relevant after delivery. Email, SMS and retargeting can help, but customers receive many routine messages and public discount codes can reduce margin without creating much recognition.
Use the experience to shape the next purchase
After a qualifying Shopify purchase, the customer can unlock a branded game or interactive experience.
The surrounding message can:
- Reinforce why they chose your product.
- Introduce a complementary product or range.
- Explain how to get more from what they bought.
- Highlight a future private offer.
- Give them a reason to return within a relevant period.
Where the customer is participating through RunnyHoney, a timely experience or available offer can be surfaced again using the permitted activity known within that environment.
Brands using their own BeeLiked account can also create personalized invitations and deliver supported experiences through their own website, app, email or customer communications.
A trackable reason to return
A return offer should feel relevant and provide genuine value.
Where possible, use unique, single-use codes supplied through your ecommerce system. These make it easier for Shopify to connect the offer with the resulting order.
The offer could include:
- Money off above a minimum spend.
- A gift with purchase.
- Free delivery.
- A product-specific incentive.
- A private bundle.
- An existing-customer offer unavailable to the general public.
The offer is not the reward on the completed transaction. It is a future reason to return.
How it works
Identify the qualifying first purchase
Use the purchase rule supported by your Shopify setup.
Deliver the post-purchase reward
A qualifying customer receives the branded experience after payment.
Reinforce the next action
Use the game result and supporting message to introduce a product, offer or reason to return.
Re-engage where appropriate
Use RunnyHoney or your own permitted customer channels to present another relevant experience.
Measure the next order
Use Shopify and your own systems to track repeat purchase and code redemption.
What BeeLiked measures
BeeLiked records the campaign invitations, participation and reward activity available within the experience.
Shopify remains the source of truth for:
Time between orders.
Returning-customer revenue.
Offer redemption.
Products purchased on the next order.
Customer lifetime value.
We help create and deliver the incentive. Your commerce data shows whether it changed customer behavior.
FAQ
01
Do you guarantee repeat purchases?
No. BeeLiked provides a relevant reward and engagement mechanism designed to encourage another order. Results depend on the audience, proposition and offer.
02
Can we target previous customers ourselves?
Yes. With your own BeeLiked account, you can create personalized invitations for customer lists selected through your own systems.
03
Can RunnyHoney recognize that someone bought before?
Only when the participating user has shared qualifying activity within RunnyHoney. It does not identify purchases that have not been shared or connected.
04
Can the offer be limited to existing customers?
Yes, where the supplied offer and ecommerce rules support that restriction.
Which customer purchase do you most want to happen again?
Tell us what customers buy today and what would make the next order commercially valuable.