Recognize valuable customers
Give selected customers an experience that is not available to the general public.
For ecommerce brands that want to recognize, retain and grow valuable customer relationships.
The challenge
Loyal customers are valuable, but many loyalty programs treat them like everyone else.
Generic points, routine discounts and widely available codes can become expected rather than appreciated. They may reward purchases that would have happened anyway and reduce margin without making the customer feel genuinely recognized.
A valuable customer does not always need another public discount.
Sometimes the stronger reward is:
- Exclusive access
- An unexpected prize
- A private game
- Recognition of a milestone
- A reward unavailable to everyone else
- An experience that shows you noticed
The solution
Reward loyalty with something that feels earned.
You decide what loyalty means in your business.
It might be:
- A completed number of purchases
- A chosen level of cumulative spend
- A subscription milestone
- Purchase of a particular range
- Continued activity over time
- Membership of a valuable customer segment
- Another customer status you can reliably identify
Qualifying customers can then be invited to your game or interactive experience created for them.
What can a loyalty experience achieve?
Celebrate milestones
Mark a purchase, anniversary, subscription or spending milestone with a relevant reward.
Encourage the next purchase
Use the experience and result messaging to introduce a product, private offer or reason to return.
Support product discovery
Reward loyal customers for trying another category, bundle or new product.
Strengthen the relationship
Create moments of surprise, appreciation and recognition that routine marketing rarely delivers.
Reward value without defaulting to discounting
A loyalty reward does not have to reduce the price of the transaction.
With your own BeeLiked promotion, you can choose:
- Instant wins
- Sweepstakes
- Physical or digital prizes
- Private offers
- Gifts with purchase
- Exclusive access
- Subscriber or member benefits
- Your own virtual currency
- Giveaways available in their own RunnyHoney store
The game itself also contributes to the reward. It creates anticipation, participation and the feeling that the customer has received something designed for them.
Any discount or offer can be reserved for the customer group or future behavior where it is most commercially useful.
How it works
Define a valuable customer
Use your own ecommerce, subscription or customer information to identify the audience or milestone it wants to recognize.
Choose the purpose
Decide whether the experience should recognize past loyalty, encourage a future action or combine both.
Create the experience
BeeLiked creates your game or interactive reward experience.
Invite the qualifying audience
You promote the experience through the delivery route that fits your systems and customer relationship.
Customer plays and receives the reward
The qualifying customer participates and receives the prize, offer, currency or recognition defined by the campaign.
Continue the relationship
Further experiences can recognize new milestones, introduce products or encourage another valuable behavior.
Measure what happens next
Your own systems show whether rewarded customers remained active, purchased again or became more valuable.
Use the audience and delivery route that fits your business
BeeLiked is a technology-first platform designed to support different audiences, channels and integration approaches.
You can deliver your experiences through:
The RunnyHoney Rewards audience
Reward verified customers participating in RunnyHoney’s shared rewards network.
Your own RunnyHoney channel
Build an audience within a dedicated branded channel and create further experiences for those customers over time.
Your existing channels
Integrate experiences into your website or app, or promote them through email, social, paid media and other customer communications.
The customer sees a relevant branded experience. The delivery and integration model sits behind it.
How results are measured
Your ecommerce, subscription and customer systems remain the source of truth.
Depending on the campaign, useful measures may include:
Participation among the selected customer group
Repeat purchase rate
Purchase frequency
Average order value
Revenue from rewarded customers
Product or category adoption
Subscription retention
Use of unique private offers
BeeLiked records participation in the reward experience. You measure the resulting customer behavior through your own systems.
Why this is different from a generic loyalty discount
A generic discount rewards anyone who finds the code.
A BeeLiked experience can be reserved for the customers or behaviors you have deliberately chosen to recognize.
It gives the reward a reason, a moment and a sense of exclusivity.
This helps you protect margin while making your most valuable customers feel noticed rather than processed.
Why BeeLiked
Define loyalty around the behaviors your business values
Create exclusive experiences for selected customers
Reward past loyalty and encourage future action
Choose games, instant wins, sweepstakes, prizes, offers or virtual currency
Use RunnyHoney or your own channels and audience
Support different integrations around existing technology
FAQ
01
How does BeeLiked know who is a loyal customer?
You define the qualifying audience using information available through your ecommerce, subscription, customer or connected systems.
02
Does the reward have to be linked to a new purchase?
No. A business running its own BeeLiked promotion can invite a selected customer audience based on a status or milestone it can identify.
03
Does the reward have to be a discount?
No. It can be a game, instant win, sweepstakes entry, prize, exclusive experience, private offer or your own virtual currency.
04
Can the experience encourage another purchase?
Yes. The result messaging can introduce a relevant product, private offer or next action. Any resulting order is measured through your ecommerce platform.
05
Can we build our own loyalty currency?
With your own BeeLiked program, you can create a virtual currency and make selected rewards or giveaways available through their own RunnyHoney store.
06
Do customers have to join RunnyHoney?
Not necessarily. Experiences can operate through RunnyHoney, your own RunnyHoney channel, or your existing website, app and communications.
07
Can BeeLiked replace our loyalty platform?
BeeLiked can create interactive reward experiences around identified customer audiences and behaviors. Whether it complements or forms part of a wider loyalty program depends on your systems and requirements.
08
Does BeeLiked guarantee stronger loyalty?
No. BeeLiked provides a flexible way to recognize and reward valuable customers. Results depend on the audience, experience, reward and wider customer proposition.
Give your most valuable customers something worth remembering.
Tell us who you want to recognize and what you want them to do next. We will help you shape an exclusive reward experience around them.