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Turn seasonal ecommerce promotions into measurable sales.

BeeLiked helps you create timely, rewarding promotions around the moments that matter most, from major trading periods and product launches to brand anniversaries and unexpected cultural opportunities.

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For ecommerce teams that want seasonal campaigns to achieve more than impressions and clicks.

Seasonal promotion wheel encouraging a customer to buy a product

The challenge

Seasonal marketing creates urgency, but it also creates noise.

Every brand competes for attention during the same major trading moments. Advertising costs rise, inboxes fill and public discount codes spread quickly beyond the audience they were intended for.

A seasonal campaign may generate activity without answering the commercial question:

What did customers actually do?

The solution

Design the promotion around the outcome the season can create.

BeeLiked enables you to build interactive promotions with enormous creative flexibility.

A seasonal campaign can be designed to:

  • Increase order value
  • Drive sales of a selected product
  • Support a launch
  • Encourage subscription
  • Reward loyal customers
  • Bring lapsed customers back
  • Reach relevant new shoppers
  • Generate opted-in leads
  • Introduce a seasonal offer
  • Create participation around you moment
Seasonal promotion mechanics arranged around an interactive blue game board

The creative idea can change. The commercial discipline should not.

Seasonal promotions can take many forms:

  • Instant-win games
  • Prize draws and sweepstakes
  • Advent calendars
  • Daily or weekly reveals
  • Spin-to-win experiences
  • Pick-a-prize games
  • Quizzes and challenges
  • Product discovery journeys
  • Code or receipt-triggered promotions
  • Exclusive member experiences
  • Limited-time giveaways
  • HoneyCoin reward games

The imagination can be broad, but every campaign should begin with a clear answer to three questions:

Who are we trying to reach?

What do we want them to do?

How will we know whether it worked?

Two ways to run a seasonal campaign

Run your own BeeLiked promotion

With your own BeeLiked account can launch a promotion across its website, app, email, social media, paid advertising or other owned and paid channels.

The experience can operate inside or outside RunnyHoney.

Depending on the campaign design and consent choices, you can collect permitted participant, opt-in and zero-party data. This means the promotion can also support lead generation and audience growth.

You choose your own game format, prizes, offers, instant wins, sweepstakes and, where relevant, virtual currency.

Run a promotion through RunnyHoney Rewards

RunnyHoney Rewards can introduce the seasonal game to relevant users within the shared shopper network.

The client does not receive the personal data of RunnyHoney Rewards participants.

Instead, the campaign can:

  • Encourage users to subscribe to your own RunnyHoney channel
  • Connect shoppers to seasonal product information
  • Alert users to relevant seasonal offers
  • Make special seasonal codes available to unlock in the RunnyHoney store
  • Direct interested shoppers to your website

This route helps you reach and engage RunnyHoney users while keeping their personal data within the RunnyHoney environment.

The customer sees a seasonal branded experience. The commercial and data model sits behind it.

How it works

Choose the seasonal opportunity
Define the commercial outcome
Select the audience and delivery route
Create the experience
Set the qualifying rules
Launch across the chosen channels
Measure the result
Six seasonal promotion formats across email, mobile, tickets, prizes and shopping

Choose the seasonal opportunity

Identify the trading moment, event, launch or brand occasion that gives the campaign relevance.

Ecommerce purchase, reward, ticket and verified customer journey

Define the commercial outcome

Choose the action the campaign should encourage, such as a qualifying purchase, higher spend, subscription, return visit or lead.

Audience groups and reward routes for a seasonal ecommerce campaign

Select the audience and delivery route

Use your own media and audience, RunnyHoney Rewards or a combination suited to the campaign.

Customer revealing a prize in a branded mobile game

Create the experience

BeeLiked turns the seasonal creative idea into your interactive promotion.

Shopper selecting a qualifying product for a promotional reward

Set the qualifying rules

Where the reward depends on a purchase, define the qualifying transaction using information available from your ecommerce or connected systems.

Seasonal promotion journey from mobile participation to reward fulfilment

Launch across the chosen channels

Promote the experience through the media most relevant to the audience.

Ecommerce order confirmation with campaign code tracking on a laptop

Measure the result

Use BeeLiked participation data alongside your own ecommerce, customer and campaign reporting.

Customer eligibility token and secure reward unlock arranged on a campaign workspace

From creative idea to commercial outcome

A Christmas promotion might encourage customers to return each day.

A summer campaign might reward the purchase of a selected product.

A Black Friday experience might reserve a private offer for a defined audience instead of publishing a universal code.

You anniversary might recognize loyal customers with exclusive prizes.

A product launch might introduce the range to verified category buyers and reward those who purchase it.

The mechanics can change completely. The principle remains consistent:

Reward the customer behavior that makes the campaign commercially worthwhile.

How results are measured

Measurement should reflect the campaign objective.

Useful measures may include:

Qualifying purchases

Revenue from the promoted product or range

Average order value

New subscriptions

Returning or reactivated customers

Unique offers unlocked

Codes redeemed

Clicks to relevant product pages

BeeLiked measures participation in the experience. Your ecommerce and customer systems remain the source of truth for purchases and revenue.

Interactive reward selector connecting a branded promotion to a premium product

Why this is different from a seasonal discount

A public discount is easy to understand, but it is also easy to copy, share and apply to purchases that may have happened anyway.

A BeeLiked promotion gives the season your experience and a defined customer action.

You can reserve incentives for a chosen audience, purchase or behavior and measure what happened after people participated.

Discounts can still be used where they make sense. They become one possible reward within the campaign, not the entire creative idea.

Why BeeLiked

Design promotions around a measurable commercial outcome

Create almost any seasonal game or interactive mechanic

Use purchase, spend or product rules where supported by connected systems

Run campaigns through your own media or RunnyHoney Rewards

Collect permitted participant data through your own promotions

Grow your RunnyHoney channel without receiving Rewards participant data

Proof

Use examples that demonstrate both creativity and commercial impact.

FAQ

01

What counts as a seasonal campaign?

Any time-sensitive promotion connected to a trading period, event, product launch, brand anniversary, cultural moment or other relevant occasion.

02

What kinds of games can BeeLiked create?

BeeLiked supports a wide range of interactive formats, including instant wins, sweepstakes, advent calendars, quizzes, challenges and other branded game experiences.

03

Can the game unlock after a purchase?

Yes, where your ecommerce or connected system can identify and provide the qualifying completed purchase.

04

Can a seasonal campaign generate leads?

Your own BeeLiked promotion can collect permitted participant, opt-in and zero-party data according to the campaign design and consent choices.

05

Does RunnyHoney Rewards share participant data with the client?

No. Personal data from RunnyHoney Rewards participants is not passed to the client.

06

What can a RunnyHoney Rewards campaign achieve instead?

It can engage relevant users, encourage them to subscribe to your RunnyHoney channel, connect them to seasonal offers and make special codes available through the RunnyHoney store.

07

Can the same campaign run inside and outside RunnyHoney?

The appropriate delivery model depends on the campaign, audience, data requirements and integrations. BeeLiked supports experiences across RunnyHoney and your own digital and marketing channels.

08

How is commercial performance measured?

BeeLiked records campaign participation. Your ecommerce and customer systems measure purchases, revenue and other business outcomes.

09

Does BeeLiked guarantee seasonal sales?

No. BeeLiked creates a flexible and measurable promotional experience. Results depend on the audience, creative idea, reward, distribution and wider commercial proposition.

Bring us the seasonal opportunity. We will help turn it into customer action.

Tell us the moment, audience and commercial outcome you have in mind. We will help you shape a promotion around it.

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