Reduce Customer Acquisition Costs for DTC Brands

Reduce customer acquisition costs by reaching more relevant shoppers.

Stop paying only for attention. Put a compelling, trackable offer in front of shoppers whose verified buying behavior suggests your brand is relevant, then let them actively choose to unlock it.

Book a strategy call

Tell us who your best customers are and what offer would give more of them a reason to buy.

Relevant shopper identified from verified purchase interests in the RunnyHoney acquisition journey.

The challenge

More traffic is not the same as more customers.

Paid advertising can put your brand in front of thousands of people, but you still pay when they scroll past, click without buying or were never likely to want the product.

Public discount codes create a different problem. They can spread beyond the audience you intended, reduce margin on customers who were already ready to buy and make attribution harder.

The real challenge is finding relevant shoppers, giving them a genuine reason to choose your brand and knowing which purchases came from the activity.

The solution

Give relevant shoppers an offer they actively choose to unlock.

Participating businesses reward their existing customers through branded games. This brings more verified shoppers into the wider RunnyHoney network and gives them value they can use across it.

The business also contributes a compelling private offer to the RunnyHoney rewards store, using unique codes supplied by its ecommerce system.

RunnyHoney can introduce you to shoppers whose verified purchasing behavior and profile suggest the offer may be relevant. The shopper then makes an active choice: spend some of the rewards they have earned to unlock the offer.

That decision is more meaningful than an impression or casual click. It shows the shopper has seen the offer, considered it and chosen to give up something they value to access it.

It is not a completed sale. The unique code provides the trackable route from interest to purchase.

The network works in two directions

You are doing two connected things: rewarding the customers you already have and using the wider RunnyHoney network to reach relevant new shoppers.

Reward the customers you already have

The business gives its own qualifying customers your game that rewards HoneyCoins.

Across RunnyHoney, shoppers choose to share what they buy by submitting receipts and taking part in purchase-linked games. This helps build a network of people with verified shopping histories, known interests and HoneyCoins available to spend.

Rewarding existing customers contributes to that active ecosystem. It also gives those customers a positive reason to engage with you after purchase.

Put your brand in front of relevant new shoppers

RunnyHoney can use the signals shoppers have chosen to share, such as verified category purchases, interests and location, to identify people who may be relevant to you.

Your game and offer can then be brought to the attention of those shoppers inside RunnyHoney.

This is not simply a public discount shown to everyone. It is a route for introducing you to people whose real shopping behavior suggests they may have a reason to buy.

Give them a compelling offer to unlock

You contribute a private offer designed to turn that relevance into action.

The shopper arrives with HoneyCoins already earned through their activity across RunnyHoney. To access the offer, they actively choose to spend some of those HoneyCoins and unlock a unique, single-use code supplied by your ecommerce system.

A strong offer could include:

Money off above a minimum spend
A percentage off a selected range
A gift with purchase
Free delivery
A special bundle
A private offer unavailable to the general public

The first side helps fuel the network. The second uses that network to introduce you to relevant shoppers. The unique offer creates the trackable route from discovery to purchase.

How it works

Define the customer you want

Create the offer

Reward your existing customers

Introduce your brand

Shopper unlocks the offer

Track the purchase

Customer profiles matched using verified interests and location signals.

Define the customer you want

Describe the category buyers, interests, location or other relevant signals that make someone a strong prospect.

Private ecommerce offer selected from qualifying product options.

Create the offer

Provide an exclusive offer with enough value to make the right shopper want to unlock it.

Verified customer connected to a wider network of relevant shoppers.

Reward your existing customers

Use your campaign to reward qualifying purchasers and contribute to the wider network.

Introduce your brand

RunnyHoney presents your business and your game to relevant shoppers within the network.

Earned rewards exchanged to unlock a unique private offer code.

Shopper unlocks the offer

The shopper actively spends earned rewards to access a unique code.

Unique offer code applied to an ecommerce order and tracked through purchase.

Track the purchase

Your ecommerce platform records whether the unique code is used and the order it generates.

Marketing based on outcomes, not hope

Most advertising platforms charge for the opportunity to be seen.

RunnyHoney creates a stronger sequence:

Relevant shopper
Chooses to engage
Actively unlocks the offer
Receives a unique code
Visits you
May complete a trackable purchase

The offer unlock is the meaningful expression of interest. The code redemption is the attributable commercial outcome.

You do not have to treat every impression or click as success.

Why the unlock matters

A shopper does not receive the offer simply for seeing an advert.

They must choose to spend HoneyCoins they have earned through RunnyHoney to unlock it.

HoneyCoins are the mechanism that makes the decision meaningful. The customer is exchanging something they value for access to the offer, which gives you a stronger signal of intent than a passive view or low-commitment click.

This does not guarantee a purchase, but it helps distinguish casual attention from active interest.

Why unique codes matter

One public code can be copied, shared and scraped.

A unique code creates a direct connection between:

The shopper who unlocked the offer
The offer they selected
The code supplied
The redemption recorded by you
The resulting ecommerce order

Your own ecommerce system remains the source of truth for code use, sales and revenue.

How results are measured

RunnyHoney can identify engagement with the campaign and offer unlocks.

You use your ecommerce platform to measure:

Unique codes redeemed

Orders attributed to the offer

Revenue generated using the codes

Average order value

New versus existing customers, where your data supports this

Offer redemption rate

Keep the distinction clear:An offer unlock shows active interest.A code redemption shows use of the offer.A completed order shows attributed revenue.

Why this is different from paid advertising

Paid advertising

Charges for reach, impressions or clicks

Often relies on inferred interests

Can attract low-intent traffic

Attribution becomes harder across the buying journey

RunnyHoney

Uses verified shopping behavior to improve relevance

Asks shoppers to actively unlock the offer

Uses private, unique codes rather than public discounts

Gives you a direct way to attribute code use and resulting orders

What makes a strong offer?

The offer must feel worth unlocking.

It should be:

Exclusive to RunnyHoney shoppers
Clear and easy to understand
Valuable enough to motivate action
Protected by sensible minimum-spend or product rules
Relevant to the shoppers being targeted
Issued through a unique code

A generic welcome code already available publicly is unlikely to create the same intent.

Reward the customers it has today

Help grow an active network of shoppers

Reach people with relevant verified purchase signals

BeeLiked campaign setup showing RunnyHoney Rewards as the promotion placement.

Present a compelling private offer

Examples of BeeLiked interactive promotions, including prize boxes and branded prize wheels.

Require an active unlock rather than count passive attention

Attribute redemptions through unique ecommerce codes

FAQ

Are offer unlocks the same as sales?

No. An unlock shows that a shopper actively chose the offer. A sale is recorded only when your ecommerce platform shows that the unique code was used in a completed order.

Who provides the discount codes?

You supply unique codes generated through your own store or ecommerce system.

Why must the shopper unlock the offer?

Requiring the shopper to spend earned rewards creates a more meaningful expression of interest than simply displaying a public code.

How are shoppers selected?

RunnyHoney can use signals such as verified purchase behavior, interests, location and other available profile information to improve relevance.

Do we have to reward our existing customers?

That is central to the network model. Participating businesses reward their own customers while gaining the opportunity to be discovered by relevant shoppers elsewhere in the network.

Do HoneyCoins guarantee purchase intent?

No. They make the offer unlock a stronger signal of interest, but only code redemption and a completed ecommerce order demonstrate a purchase.

How do we measure revenue?

Your ecommerce platform records use of the unique codes and the orders associated with them.

Want to reach shoppers who have more reason to buy?

Tell us what you want customers to buy, why it matters and how you would promote the campaign.
We’ll explore how a purchase-triggered game could work for your store.

Book a strategy call

Reduce customer acquisition costs by reaching more relevant shoppers.

The challenge

The solution