Move more baskets above a target
Set the qualifying spend above your current average order value and give customers a reason to add another item.
Tell us your current average order value and the target you want more customers to reach.
The challenge
You have already paid to bring the shopper to your store.
They have found a product, added it to their basket and reached the point of purchase. Encouraging that shopper to add one more item can be more valuable than paying to acquire another visitor.
But the usual incentives are blunt. Blanket discount codes reduce margin on orders that may have happened anyway. Public codes spread beyond their intended audience. Free delivery thresholds can work, but shoppers see them everywhere.
The solution
Turn your target basket value into the condition for unlocking a reward.
Choose the qualifying spend. Tell customers what they will unlock if they reach it. Once the order has been paid for, the transaction is checked against the campaign rule.
If the order qualifies, the customer receives access to your game or interactive experience.
No qualifying purchase, no game.
What the customer can unlock
RunnyHoney Rewards campaign
The qualifying customer plays your branded game and receives HoneyCoins. The amount and reward structure depend on the campaign design.
Your own BeeLiked promotion
The business chooses the game mechanic and decides whether it includes instant wins, a sweepstakes or other prizes and rewards.
In both cases, the qualifying purchase happens first. The game is the reward for completing it.
How it works
Set the qualifying spend
Choose the order value you want customers to reach.
Promote the reward
Tell customers what they can unlock through your website, advertising, email or campaign creative.
Customer completes payment
The shopper places and pays for the order as normal.
Check the purchase
The transaction is checked against the qualifying campaign rule.
Unlock the game
A qualifying customer receives the branded game or interactive experience after payment.
Visual comparison
Blanket discount
10% removed from the transaction
Can be used by customers who would have purchased anyway
Public codes can spread
Margin is reduced before the sale completes
Spend-triggered game
Customer pays the full basket value
Only qualifying purchases unlock the experience
The reward happens after payment
The campaign is tied to the spend behavior you want to encourage
Campaign ideas
Support a free delivery threshold
Add a more engaging reward alongside the practical benefit of free delivery.
Increase spend during a key period
Use a time-limited campaign to encourage larger baskets during a launch, seasonal promotion or quieter sales period.
Combine spend and product conditions
Require the basket to reach a target and contain a selected product, range or bundle.
Could one more item in the basket make a meaningful difference to your revenue?
Tell us your current average order value, your target and how you would promote the campaign. We’ll show you how a spend-triggered game could work for your store.
01
Marketing based on outcomes, not hope
The campaign begins with a clear commercial action: a completed order above the value you have chosen.
You set the condition.
You decide how the campaign is promoted.
The customer pays for the qualifying order.
BeeLiked unlocks the reward afterward.
You can then use your existing ecommerce reporting to see whether customers responded by spending more.
02
How results are measured
Your ecommerce platform remains the source of truth for sales performance.
Use Shopify or your existing ecommerce reporting to measure:
- Average order value during the campaign
- Number and value of orders above the threshold
- Percentage of orders reaching the target
- Performance against an earlier period or suitable comparison group
BeeLiked supports the reward experience and records participation in the promotion. It does not replace your ecommerce analytics or claim responsibility for sales that cannot be attributed to the campaign.
03
Why not just offer a discount?
A discount reduces the value of the current transaction. This reward does not.
The customer completes and pays for the qualifying order first. The game or interactive experience is unlocked afterward, so it cannot discount the purchase that triggered it.
The purpose is to add a compelling reason to reach the target while protecting the value of the basket.
Why BeeLiked
A clear trigger. A rewarding experience. A measurable business test.
Set a qualifying spend for the promotion
Unlock the experience after a completed purchase
Choose a RunnyHoney Rewards campaign or your own BeeLiked promotion
Use branded games and interactive experiences without building them from scratch
Control the game mechanic, prizes and participation rules according to the campaign model
Measure sales impact through the ecommerce reporting you already trust
Proof
Show the commercial result.
A relevant case study should include:
- Your normal average order value
- The qualifying spend threshold
- How the offer was promoted
- The number of qualifying purchases
- The change shown in your ecommerce reporting
- The number of customers who played
Lead with the change in customer spend, not game engagement alone.
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FAQ
01
When does the customer receive the game?
After the qualifying purchase has been completed and paid for.
02
Does the reward reduce the order value?
No. The game or interactive experience is unlocked after payment, so it does not discount the transaction that triggered it.
03
What can the customer win?
That depends on how the business works with BeeLiked. A RunnyHoney Rewards campaign awards HoneyCoins according to the campaign design. A business running its own BeeLiked promotion chooses its game mechanic, prizes and whether to use instant wins, a sweepstakes or another reward structure.
04
How do we know whether average order value increased?
You measure that in Shopify or your existing ecommerce platform. Compare average order value, qualifying-order volume and revenue with your usual performance or a suitable comparison period.
05
Can participation be controlled?
The campaign can apply qualifying purchase and participation rules agreed during setup.
Could one more item in the basket make a meaningful difference to your revenue?
Tell us your current average order value, your target and how you would promote the campaign.
We’ll show you how a spend-triggered game could work for your store.