For retailers that want to build direct customer relationships from store activity, with or without proof of purchase.
Many store shoppers remain anonymous.
They may visit, browse and buy without joining your customer audience. Once they leave, you may have no direct way to continue the relationship.
BeeLiked gives you a rewarding reason to invite participation.
A game, instant win, sweepstakes or other interactive experience can attract attention, while your own entry form can collect permitted contact information, marketing consent and zero-party data.
You choose how open or controlled access to that promotion should be.
You make the experience openly available through in-store signage, QR codes, your website, social media, email or other communications.
Participants complete your entry form to access the game or promotion.
This is the simplest route for broad lead generation and audience growth, but it does not prove that the participant made a purchase.
Store staff use the BeeLiked Display to Play app to provide an eligible customer with a one-use invitation code in person.
The code gives staff a practical way to control who receives an invitation without requiring a complicated integration.
The customer uses the code to access your branded experience and entry form.
This can support customer recognition, VIP treatment, event participation, service recovery, sampling or another staff-led interaction. The code confirms the staff-issued invitation, not the contents of a purchase.
Where proof of purchase matters, you can use your own RunnyHoney channel to ask customers to submit their paper receipt.
RunnyHoney can check available receipt details such as retailer, store or location, transaction value, date and identifiable products against the campaign rules.
The promotion unlocks only after the qualifying purchase has been completed and verified.
This creates a purchase-linked data collection journey without requiring a new POS integration, unique receipt code or pack change, provided the necessary receipt information can be recognized reliably.
If you want to collect participant data, you must run the promotion through your own BeeLiked account and accompanying RunnyHoney channel.
This allows you to design your own entry form and, subject to its campaign design, privacy notice and consent choices, collect:
RunnyHoney Rewards is different.
RunnyHoney Rewards can introduce games and offers to users across the wider verified shopper network, but participant personal data from the Rewards channel is not passed to you.
Your own account and channel are therefore the correct route when the commercial objective includes building a directly permissioned customer audience.
Decide whether you want broad lead generation, staff-controlled invitations or verified purchasers.
Use a public promotion, Display to Play one-use codes or receipt verification through your own RunnyHoney channel.
Choose the game, instant-win, sweepstakes, prize, offer or other interactive mechanic.
Ask only for the information the campaign genuinely needs and present the appropriate privacy and marketing consent choices.
Use in-store signage and your communications, staff-issued codes or a receipt-linked campaign journey.
The shopper accesses the experience, completes the required form and makes their own consent choices.
You can use the permitted data you have collected according to those choices and your own privacy obligations.
The three routes can support different campaigns. They do not need to be combined into one promotion.
An entry form by itself feels like administration.
A rewarding experience gives the customer a reason to complete it.
The game creates curiosity, anticipation and enjoyment. The prize or offer adds potential value. You receive participation because the customer has chosen to engage, not because another generic data-capture form interrupted the shopping journey.
The objective is not to collect as much data as possible. It is to create a fair value exchange and a permissioned relationship you can use responsibly.
Through your own BeeLiked account, you can create promotions using:
The exact promotion, access route and data fields should be designed around the commercial objective.
BeeLiked can record the participation and form activity available within the your own promotion.
Useful measures may include:
Promotion visits
Entry forms completed
Valid one-use codes submitted
Qualifying receipts verified
Game participation
New contacts collected
Marketing opt-ins
Zero-party data responses
Performance by store, location or campaign route
Subsequent activity measured in your own systems
Your own customer, sales and marketing systems remain the source of truth for the longer-term commercial value of the audience it builds.
01
No. A public promotion can be open to anyone, and Display to Play can use a staff-issued one-use code. Receipt verification is used when you need a completed purchase to qualify.
02
Display to Play is a BeeLiked app that allows staff to issue one-use invitation codes to customers in person. It provides controlled access without requiring a complicated integration.
03
No. It proves that an authorized staff interaction issued the one-use invitation. Use receipt verification when the qualifying purchase details must be checked.
04
It can provide evidence of the available retailer, transaction, store, spend and product information. The exact criteria depend on what can be recognized reliably from the receipt.
05
Yes. The customer submits the receipt through your own RunnyHoney channel using the RunnyHoney web or downloaded app.
06
Yes, through a promotion run in its own BeeLiked account and RunnyHoney channel, subject to the campaign’s consent choices, privacy notice and your legal obligations.
07
Yes. Its own entry form can ask relevant campaign questions and collect information the participant chooses to provide.
08
No. Personal data from RunnyHoney Rewards participants is not passed to you. If you want to collect participant data, you must use your own BeeLiked account and accompanying RunnyHoney channel.
09
Yes. It might use a public promotion for broad lead generation, Display to Play for a staff-led campaign and receipt verification for a purchase-required promotion.
Tell us whether you need open entry, staff-controlled invitations or verified purchase. We will help you shape your own promotion that supports your audience and data objectives.