Skip to content
Book a strategy call

Ecommerce Customer Retention and Win-Back Campaigns

Win back previous customers with a relevant reason to return.

BeeLiked helps you re-engage customers who have stopped buying with a targeted game, relevant message and trackable reason to return.

Book a strategy call

For ecommerce teams that know which previous customers they want to reactivate.

Lapsed ecommerce customer viewing a personalized return offer on her phone

The challenge

Previous customers are valuable, but familiarity alone does not bring them back.

A customer may stop buying because:

  • Their needs changed
  • They forgot about you
  • They found an alternative
  • The previous product was not yet due for replacement
  • Marketing messages stopped feeling relevant
  • A generic return discount was not compelling enough

The solution

Turn reactivation into a rewarding experience.

You identify customers who have gone beyond the buying interval that matters to your business.

Those customers can be invited to your game or interactive experience designed specifically to bring them back.

The experience can:

  • Remind them what they previously valued
  • Introduce a relevant product or range
  • Highlight what has changed since they last purchased
  • Reveal a private returning-customer offer
  • Deep-link to the most relevant page on the store
  • Give them a reason to re-engage before asking them to buy
Ecommerce purchase journey used to identify when a previous customer has lapsed

What makes a customer lapsed?

You decide.

A lapsed customer might be someone who:

  • Has not reordered within the expected purchase cycle
  • Previously subscribed but no longer does
  • Bought from a category but has not returned
  • Was once a frequent or high-value buyer
  • Has stopped engaging with normal customer communications
  • Meets another inactivity rule held in your systems

BeeLiked does not redefine the customer record. You use your own ecommerce, subscription or customer data to identify the audience you want to win back.

How it works

Define the lapsed audience
Decide what should bring them back
Create the experience
Invite previous customers
Reveal the reason to return
Customer returns and purchases
Learn and refine
Customer audience segments used to define lapsed ecommerce buyers

Define the lapsed audience

Choose the previous customers and inactivity period that represent a meaningful win-back opportunity.

Promotion options evaluated for a customer win-back campaign

Decide what should bring them back

Select the product, range, message or offer most relevant to that audience.

Gamified reward journey leading to a personalized gift card

Create the experience

BeeLiked creates your game or interactive reward experience for the campaign.

Customer receiving and redeeming a personalized win-back invitation

Invite previous customers

Use your own communications, its RunnyHoney channel or another suitable delivery route to present the experience.

Personalized discount reward revealed on a mobile ecommerce experience

Reveal the reason to return

The game result can introduce a private offer, relevant product or direct link back to your website.

Returning customer completing an ecommerce purchase on laptop and phone

Customer returns and purchases

Your ecommerce platform records the resulting order and any unique code used.

Customer segments compared to refine future ecommerce win-back campaigns

Learn and refine

Compare which customer groups, messages and offers produced the strongest reactivation.

Three routes back to the customer

Recognize inactivity through RunnyHoney purchase activity

When a business rewards qualifying purchases through RunnyHoney, those verified interactions create a history of when participating shoppers bought.

If no further qualifying purchase is shared within the period that matters to you, that inactivity can be used to identify a relevant audience for a win-back game.

RunnyHoney can alert those app users that a new game or return experience is available.

This is based only on purchase activity shared with RunnyHoney. It does not imply visibility of transactions the shopper has not submitted or connected.

Curate a list and send personalized invitations

BeeLiked can create personalized invitations to gamified experiences.

You identify your lapsed customers using your own ecommerce, subscription or customer systems, curate the audience and generates individual game invitations.

Those invitations can then be delivered through your existing email, CRM or other customer communications.

Surface the experience inside your own digital channels

Where you have integrated BeeLiked’s experiences plugin, a win-back game can be shown to signed-in customers inside your own website, customer portal or app.

This allows the experience to sit naturally within your existing digital relationship rather than requiring a separate destination.

The delivery route may differ, but the commercial purpose remains the same: recognize someone known to have bought before and give them a relevant reason to return.

Customer opening a personalized physical reward as an alternative to a generic discount

What can the return offer include?

The offer should feel relevant to a previous customer and strong enough to justify returning.

Examples include:

  • Money off above a minimum spend
  • A private discount on a relevant range
  • A gift with the next purchase
  • Free delivery
  • Early access to a new product
  • An exclusive returning-customer bundle
  • A prize or instant-win opportunity
  • An offer unavailable to the general public

Unique codes and trackable links can help connect the experience to the subsequent order.

You decide whether an offer is necessary. The game, new product information or exclusive experience may itself provide the reason to re-engage.

How results are measured

Your ecommerce and customer systems remain the source of truth for reactivation.

Useful measures may include:

Lapsed customers reached

Game participation

Clicks back to the store

Unique return offers unlocked

Codes used

Reactivated customers

Revenue from the target audience

Time from experience to purchase

BeeLiked records participation in the experience. Your systems show whether the customer returned and purchased.

Interactive mobile reward experience compared with a standard win-back email

Why this is different from another win-back email

A normal win-back email asks a disengaged customer to pay attention to another message.

A BeeLiked campaign gives them something to participate in.

The game can interrupt familiar marketing patterns, create curiosity and make the return offer feel more exclusive than a standard public code.

It does not replace email, CRM or paid retargeting. It gives those channels a more engaging reason to bring the customer back.

Why BeeLiked

Start with customers known to have purchased before

Define lapse using your own commercial data

Tailor the message, experience and offer to the audience

Examples of branded interactive promotion formats tailored to different audiences

Use RunnyHoney or your existing channels

RunnyHoney Rewards and BeeLiked Promotion delivery options

Deep-link customers to a relevant product or offer

Use unique codes to support attribution

FAQ

01

How can BeeLiked identify customers who may have lapsed?

Where purchases are rewarded through RunnyHoney, the purchase activity shared with it can help identify customers who have not recorded another qualifying purchase within a chosen period. Alternatively, you can identify and curate the audience using your own systems.

02

How can customers receive the win-back experience?

RunnyHoney app users can be alerted to a new game. You can also send personalized invitations to a curated list or surface the experience to signed-in users through BeeLiked’s experiences plugin in their own website, portal or app.

03

Does the customer need to make a purchase before playing?

Not necessarily. A win-back experience can be sent to a selected previous-customer audience to encourage the next purchase.

04

Does the campaign need a discount?

No. It can use product information, exclusivity, a game, prize or another reward. A private offer can be added where it makes commercial sense.

05

Can the experience link directly to our store?

Yes. The result messaging can direct the customer to a relevant product, range or offer page.

06

How do we attribute a returning purchase?

You can use your ecommerce data, unique codes and trackable links to connect the campaign with resulting orders.

07

Is this the same as increasing repeat purchase?

They are related but distinct. Repeat-purchase activity usually focuses on encouraging the next order after a recent purchase. Win-back activity targets customers who have gone beyond the buying interval you considers meaningful.

08

Does BeeLiked guarantee that customers will return?

No. BeeLiked creates a targeted and engaging reason to return. Results depend on the audience, timing, message, offer and wider customer proposition.

Turn a previous purchase into a new reason to return.

Tell us which customers have gone quiet and what could bring them back. We will help you shape a targeted reward experience around them.

Book a strategy call