Previous customers
Use your existing permitted customer channels to introduce the launch and its purchase-linked reward.
Tell us what you are launching, who should try it and what a qualifying order looks like.
Awareness does not guarantee product trial
A new product can receive clicks, social attention and launch coverage without generating enough orders.
The useful question is not simply how many people saw the launch. It is how many customers bought the product.
Make the product the condition for entry
Choose the product, SKU, bundle or supported qualifying combination.
Promote what customers can unlock if they purchase it. Once the Shopify order is completed and paid, the managed integration checks the available order information against the agreed campaign rule.
If the order qualifies, the customer receives the branded experience.
Reach previous customers and relevant new shoppers
Relevant RunnyHoney shoppers
A RunnyHoney Rewards campaign can present the experience to users whose permitted purchase activity suggests relevant product or category interest.
The user is shown the campaign and the action required. The reward follows the qualifying purchase.
RunnyHoney participant data is not handed to the Shopify store. Your resulting Shopify orders and unique offer redemptions provide the measurable commercial signal.
Use the experience to explain the product
After purchase, the branded experience can reinforce:
- What makes the new product different.
- How to use it.
- Complementary products.
- The wider range.
- A future purchase opportunity.
- A private offer for another order.
This helps the launch continue after the sale rather than ending at checkout.
Measure the launch in Shopify
BeeLiked records participation available within the reward experience.
Use Shopify and your own analytics to measure:
Qualifying product sales
Units sold
Bundle or attachment rate
New and returning customers
Unique offer redemption
Repeat purchase after trial
Revenue during the campaign period
Common questions
01
Can the campaign qualify one product only?
The campaign can use product information available through the ecommerce setup to check the agreed qualifying rule.
02
Can we promote a bundle or selected range?
Yes, where the required product or order information can be identified reliably.
03
Can the game unlock before purchase?
No. For this solution, the qualifying purchase is completed before the reward becomes available.
04
Can RunnyHoney give us its shopper data?
No. RunnyHoney uses its own permissioned data to deliver relevant experiences. Participant personal data is not handed to the retailer.
Which product needs more customers to try it?
Tell us the product, audience, order volume and launch objective. We will help you shape the qualifying purchase and reward journey.