Before arrival
Use a personalized email, CRM-triggered invitation or pre-arrival journey to promote upgrades, transfers, dining reservations and experiences.
The room is booked. The revenue opportunity is not finished.
A guest may eat outside the hotel, ignore the bar, arrange their own airport transfer or leave without discovering your spa, shop and local experiences.
Those are not simply missed upsells. They are missed opportunities to make the stay more convenient, distinctive and valuable.
Hotel ancillary revenue comes from helping guests discover and choose relevant additions beyond the room.
BeeLiked turns that commercial message into a branded interactive experience. Rather than showing guests another static offer, you invite them to reveal a reward, play for a chance to win or unlock a relevant benefit by taking the action you want to encourage.
The interaction creates curiosity and enjoyment. The offer or prize supplies the incentive. Together, they give the guest a stronger reason to act.
How can hotels increase ancillary revenue?
Start with the guest purchase you want to influence, then create a rewarding experience around it.
- Reserve dinner in the hotel restaurant.
- Order a drink at the bar or from the minibar.
- Choose room service.
- Book a spa treatment.
- Upgrade the room or package.
- Arrange an airport transfer.
- Purchase from the hotel shop.
- Book a local attraction, theater or leisure experience.
The experience can create anticipation before the purchase, reveal a controlled offer or reward the guest after completing a qualifying action.
Use the moment when the offer is most relevant
At check-in
Give the guest a branded welcome experience that reveals relevant ways to enhance the stay.
During the stay
Use QR codes, hotel communications, a signed-in guest portal or supported app integration to promote the bar, restaurant, spa, room service or shop.
After a qualifying purchase
Where eligibility can be confirmed through an agreed system, staff-issued invitation or recognizable receipt, reward the completed spend and use the experience to promote the next relevant purchase.
The experience should fit the guest journey. It should not create extra friction for staff or require the guest to understand the underlying technology.
Protect margin by incentivizing incremental spend
The aim is not to discount purchases guests were already certain to make.
Focus the promotion where it can change behavior:
- Services with unused capacity.
- Higher-margin products and experiences.
- Minimum-spend or package thresholds.
- Time-sensitive inventory.
- Offers limited to relevant guests.
- Prizes and value contributed by partners or suppliers.
Every incentive has an economic cost. The opportunity is to apply that cost selectively, where it can create additional revenue rather than reduce margin across every guest.
Use hotel partnerships to expand the offer
Local attractions, theaters, restaurants and leisure businesses can help turn the hotel into the gateway to a wider destination experience.
A partner can contribute tickets, access, prizes or a package benefit. Your hotel can promote the experience before arrival or during the stay, creating value for the guest and a reason to book more through you.
Food and drink suppliers can also support promotions in your hotel restaurants and bars. Supplier-funded prizes, tastings and experiences can draw attention to featured products while helping the hotel generate food and beverage revenue.
Supplier-funded hotel promotions in practice
GLH and Malfy
A joint product-awareness promotion combined an overnight hotel stay and bar credit with restaurant vouchers and distillery-tour tickets.
Published case study: Malfy and GLH
GLH and Chapel Down
A Platinum Jubilee co-promotion featured Chapel Down products and a tour and tasting, giving the supplier and hotel group a shared reason to promote the campaign.
Published case study: Chapel Down and GLH
These campaigns show how hotels can use supplier relationships to create more compelling promotions without asking the hotel to provide every element of the prize or experience.
How the campaign works
Choose the revenue opportunity
Identify the product, service, location or period where additional guest spending would make a measurable difference.
Select the guest and moment
Decide whether the experience should appear before arrival, at check-in, during the stay or after a qualifying purchase.
Create the incentive
Use a branded game, instant win, sweepstakes, prize, package benefit or controlled offer that fits the commercial opportunity.
Deliver through the right channel
Use your CRM, email, website, app, guest portal, QR code, staff interaction or another agreed route.
Compare participation with revenue
Use your own hotel systems to understand whether dining, bar, spa, upgrades, transfers or other ancillary sales changed.
Measure revenue, not just engagement
BeeLiked records campaign invitations, participation and reward activity available within the experience.
Your property-management, point-of-sale, booking, CRM and revenue systems remain the source of truth for purchases and revenue.
Useful measures could include:
Ancillary revenue per guest.
Revenue per occupied room.
Offer or code redemption.
Restaurant, bar, spa or shop revenue.
Upgrade and package attachment rates.
Partner-experience bookings.
Total revenue per available room, where TRevPAR is part of your reporting.
Agree the commercial baseline before launch. A campaign should be judged by the additional guest spending it helps create, not by game entries alone.
Common questions
01
What is hotel ancillary revenue?
Hotel ancillary revenue is income generated beyond the room itself, including food and beverage, upgrades, spa services, transportation, retail and bookable experiences.
02
Does the promotion have to offer a discount?
No. It can use an instant-win opportunity, prize draw, partner benefit, upgrade, exclusive experience or another incentive appropriate to the guest and commercial objective.
03
Can the experience be personalized before arrival?
Yes, where your CRM or another agreed process can identify the guest and trigger a suitable invitation. The available route depends on your systems and implementation.
04
Can hotel staff invite a guest to play?
Yes. A staff member can share a public QR code or, for controlled access, use a supported one-time invitation journey such as Display to Play.
05
Can a completed hotel purchase trigger the experience?
Potentially. Eligibility could be confirmed through an agreed integration, staff-issued invitation or recognizable receipt. The correct route depends on the purchase system and campaign rules.
06
Does BeeLiked report our ancillary revenue?
No. BeeLiked reports campaign activity. Your hotel systems remain the source of truth for ancillary purchases, guest value and revenue.
07
Can suppliers or local partners contribute prizes?
Yes. Co-promotions can combine hotel benefits with supplier products, attraction tickets, restaurant experiences and other partner-funded value.
Find the next 5% of guest revenue already inside your hotel.
Tell us which services, products or experiences you want more guests to choose.
We will help you shape a rewarding campaign around the moments where additional spending is most likely.