For retailers looking to acquire new customers through relevant targeting, active reward participation and offers connected to measurable purchases.
You can buy reach almost anywhere.
The harder challenge is reaching people who are relevant, giving them a strong enough reason to choose you and connecting that activity to a commercial result.
An impression does not show intent.
A video view does not guarantee a visit.
A click does not prove a purchase.
RunnyHoney creates a more active customer journey. Relevant users can discover you through interactive experiences or rewarded video placements, then choose to spend HoneyCoins to unlock a private offer.
Spending something they have earned is a stronger expression of interest than passively seeing an advert. It is still not a completed sale, so your unique code and transaction systems remain essential for measuring what happened next.
The customer-facing goal is simple:
HoneyCoins are RunnyHoney’s way of rewarding users for participating in games and other experiences within the app.
They give users something to earn and spend, but they are not your proposition. You are buying a route to relevant shoppers and providing a compelling offer designed to turn interest into a purchase.
You cannot simply place an offer in the HoneyCoin store and access the RunnyHoney audience.
It first participates in the reward economy by creating a branded game experience that distributes HoneyCoins.
The game may reward your existing customers after a qualifying purchase, or it may be promoted to relevant users through RunnyHoney Rewards.
As HoneyCoins are genuinely issued through participation, you build the associated capacity for RunnyHoney users to unlock your offer.
The detailed HoneyCoin economics sit behind the campaign. What matters commercially is the exchange:
Agree the interests, purchase behavior, location and other available audience signals that suggest relevance.
You fund a RunnyHoney Rewards game that gives users the opportunity to earn HoneyCoins.
The game is promoted to your own participating customers, relevant RunnyHoney users or an agreed combination.
You provide an offer that gives users a genuine reason to choose your stores.
RunnyHoney can promote you through a targeted interactive experience or rewarded video placement.
The active unlock indicates that the user considered the offer valuable enough to spend an earned balance.
Ideally, each offer uses a unique, single-use code supplied through your own systems.
You track code redemption and the resulting transaction through your own POS and sales systems.
Where the shopper later submits the receipt through RunnyHoney, the completed purchase can contribute to their verified shopping history.
RunnyHoney can present your branded game or interactive experience to users whose available interests, shared receipt activity, location or other permitted signals suggest relevance.
The experience can introduce you, communicate the reason to visit and draw attention to the offer available in the HoneyCoin store.
RunnyHoney can also show video advertising within the app and reward users with HoneyCoins for watching.
This gives you another way to tell your story while giving users a clear reason to pay attention.
A video view remains an awareness measure. The stronger commercial signals come later, when a user unlocks the offer, redeems the unique code and completes a purchase.
A generic public discount is unlikely to make you distinctive.
The HoneyCoin store should give users access to genuine value that is not already freely available on your website or voucher sites.
Examples could include:
You fund and honors the offer.
RunnyHoney determines the HoneyCoin price required to unlock it and controls how it is presented within the store.
Better offers are more useful to users and give RunnyHoney a stronger reason to promote them.
You should supply unique codes through your own systems wherever possible.
A unique, single-use code can help:
Unlocking a code is not the same as completing a purchase.
Your own POS and sales systems show whether the code was redeemed and what the customer bought.
RunnyHoney users choose to share purchase activity by submitting receipts and taking part in purchase-linked games.
Across multiple shared receipts, RunnyHoney can build a more useful picture of products, categories, retailers, spend, stores and locations relevant to participating shoppers.
These signals can help identify people who may be interested in your proposition.
The aim is broader than targeting named customers of a competitor. It is about reaching shoppers whose verified behavior indicates an interest in what you sell.
RunnyHoney does not see every purchase a user makes. Targeting is based only on information users have chosen to share and other permitted signals available to the campaign.
Depending on the campaign and your systems, you may define:
Useful campaign measures may include:
Interactive experience views and participation
Video views
HoneyCoins distributed through your game
Offer views
Unique offers unlocked
Codes issued
Codes redeemed
Transactions using the offer
RunnyHoney records participation and offer-unlock activity available within the network.
Your own POS, sales and customer systems remain the source of truth for redemption, purchases, revenue and new-customer status.
The campaign does not guarantee a completed sale. It creates a targeted and measurable route from awareness to active interest and potential purchase.
01
Yes. You participate in the RunnyHoney reward economy by funding and distributing HoneyCoins through a branded game experience. Offer-unlock capacity becomes available as those rewards are genuinely issued.
02
HoneyCoins give RunnyHoney users an earned balance to spend. Choosing to use that balance indicates more active interest than simply viewing an advert.
03
Not under this model. You must contribute to rewarding participation through a HoneyCoin game before benefiting from offer unlocks.
04
You can be promoted through targeted interactive experiences and rewarded video placements within RunnyHoney.
05
Yes, using available interests, shared purchase activity, location and other permitted signals. Targeting depends on the data users have chosen to share and the audience options available for the campaign.
06
No. It shows active interest. Your own systems determine whether the unique code was redeemed and a purchase completed.
07
You should supply unique, preferably single-use codes through your own ecommerce or POS systems.
08
The offer and code journey should be designed to allow one unlock or redemption per user where required. Your code rules provide the transaction-level control.
09
Personal data from RunnyHoney Rewards participants is not passed to you. You receive the campaign and redemption information available through the agreed journey and use your own systems to recognize customers who transact with you.
10
No. RunnyHoney helps you reach relevant users and gives them a trackable reason to consider purchasing. Your offer, your proposition and the customer ultimately determine conversion.
Tell us who you want to reach, what offer could motivate them and how you will track the resulting purchase. We will help you shape a RunnyHoney campaign that rewards participation and creates a measurable route to your stores.