Hotel guests
Introduce relevant amenities before arrival, at check-in and throughout the stay. A well-timed interactive experience can encourage a guest to reserve dinner, book a treatment, visit the bar or choose a partner experience.
Your hotel amenities have to compete for attention
Your restaurant, bar, spa and experiences may be available to every guest, but that does not mean every guest knows about them or plans to use them.
At the same time, many of these amenities are open to the public. They compete with established local restaurants, bars, spas and attractions for customers who may not think of a hotel as a destination in its own right.
Empty tables, unused treatment times and quiet trading periods are perishable opportunities. Once the moment passes, that capacity cannot be sold again.
BeeLiked helps you give the right person a rewarding reason to act while the opportunity is still relevant.
Grow demand from inside and outside the hotel
Local customers
Promote your restaurant, bar, spa or experience as a destination for people nearby. Create a compelling reason to visit, then connect the campaign to a booking, offer redemption or purchase you can measure.
Other members of the party
Do not limit promotion to the person who made the room booking. QR codes, individual invitations and supported digital journeys can help other guests discover and book what is available.
Make the promotion relevant to the moment
The strongest campaign starts with available capacity and the customer action you want.
Fill quieter restaurant sittings
Offer a rewarding reason to reserve during lower-demand days or times.
Increase bar visits
Use a timely experience to introduce a signature drink, tasting, event or supplier partnership.
Promote spa availability
Give suitable guests or nearby customers a reason to book an available treatment or package.
Increase experience bookings
Promote hotel activities and carefully selected local partners that add value to the stay.
Support launches and seasonal moments
Build promotions around a new menu, afternoon tea, terrace season, Christmas dining, Valentine’s Day, Mother’s Day or another commercially important occasion.
Reach your own audience or relevant RunnyHoney users
Use your hotel audience
Invite guests and known customers through CRM messages, pre-arrival communications, QR codes, hotel screens, staff interactions, your app or other supported channels.
Reach beyond your guest list
RunnyHoney can help introduce participating hotel amenities to relevant users based on signals such as location, interests and shopping or dining activity shared within the RunnyHoney experience.
A targeted interactive promotion can alert a suitable nearby user to an offer available from your restaurant, bar or spa. The user can spend HoneyCoins to unlock the offer, providing a stronger expression of interest than an impression alone.
The hotel does not receive RunnyHoney audience data. RunnyHoney uses its permissioned data to select and communicate with relevant users.
Offers should be compelling, controlled and measurable. Where possible, use unique single-use codes supplied through your own systems. If that is not available, BeeLiked can help define an appropriate validation route.
Turn attention into a commercial action
Choose the amenity and objective
Decide whether you want more restaurant covers, bar visits, spa bookings, experience sales or demand during a particular period.
Select the audience
Reach staying guests, previous customers, other members of the party, relevant local customers or an agreed combination.
Create the interactive incentive
Use a branded game, instant win, reveal, sweepstakes, prize or controlled offer that gives the audience a reason to act.
Deliver it at the right moment
Use your own communications and hotel touchpoints, or an agreed RunnyHoney campaign for relevant external users.
Direct the customer to book or visit
Link to the appropriate reservation, treatment, event or offer journey. BeeLiked does not need to replace your booking or point-of-sale systems.
Measure the outcome
Compare campaign activity with bookings, code redemption, purchases and revenue recorded in your hotel systems.
Create campaigns with partners and suppliers
Nearby theaters, attractions, restaurants and leisure businesses can provide experiences that strengthen a hotel package or give guests another reason to book.
Food, drink and hospitality suppliers can also support campaigns inside hotel restaurants and bars. A branded interactive promotion can introduce a featured product, encourage trial and create a more memorable customer experience.
BeeLiked has supported hotel campaigns involving brands and partners including Malfy Gin, Chapel Down and the London Eye. These examples demonstrate how hotel marketing can connect accommodation, food and beverage, and local experiences within one campaign.
Measure bookings, visits and spend
BeeLiked records the campaign invitations, participation and reward activity available within the promotion.
Your reservation, spa-booking, point-of-sale, CRM and revenue systems remain the source of truth for commercial performance.
Useful measures could include:
Restaurant reservations or covers linked to the campaign.
Bar offer redemptions and associated spend.
Spa treatment or package bookings.
Experience and partner bookings.
Participation from staying guests and local customers.
Performance by property, outlet, date or campaign period.
Revenue from redeemed codes or participating customers.
Common questions
01
Can hotel restaurants, bars and spas attract customers who are not staying at the hotel?
Yes. The campaign can promote an amenity as a destination in its own right and give relevant local customers a reason to book or visit.
02
How can RunnyHoney help reach local customers?
RunnyHoney can present targeted interactive experiences or offers to relevant permissioned users using signals such as location, interests and activity shared within RunnyHoney. The hotel does not receive RunnyHoney user data.
03
Can we promote to guests before they arrive?
Yes. Where your CRM or communication systems support it, an invitation can be included in pre-arrival messaging or another agreed customer journey.
04
Can other members of the party participate?
Yes. Public or controlled QR journeys can allow individual guests to participate on their own phones rather than limiting the experience to the lead booker.
05
Can a campaign promote quieter times?
Yes. The messaging, availability and campaign delivery can focus attention on the dates or periods you want to support. Any live booking availability remains controlled by your own systems.
06
Can we work with a drinks supplier or local attraction?
Yes. BeeLiked can support co-branded campaigns involving hotel suppliers and local partners, subject to the agreed promotion, reward and commercial arrangements.
07
Does BeeLiked replace our restaurant or spa booking system?
No. BeeLiked creates the interactive promotion and directs the customer toward the relevant action. Your existing systems remain responsible for availability, booking and revenue measurement.
08
Does BeeLiked guarantee bookings or footfall?
No. BeeLiked gives relevant audiences a stronger reason to engage and act, but results depend on the audience, offer, timing, promotion and customer experience.
Turn more hotel amenities into destinations customers choose.
Tell us which restaurant, bar, spa or experience you want to grow and who you need to reach.
We will help you shape an interactive campaign around bookings, visits and measurable revenue.