Targeted experience views
Category interest is more useful when it comes from purchases.
Clicks, stated interests and demographic profiles do not prove that someone buys the category.
RunnyHoney members choose to share receipts and join purchase-linked rewards. Those receipts build a broader view of the categories and products participating members buy.
BeeLiked can then place a relevant campaign in front of consumers with demonstrated category behavior.
Participation starts by rewarding your own buyers.
Participation begins by rewarding consumers who make a qualifying purchase of your product.
Verified buyers unlock the branded experience and receive HoneyCoins.
As you distribute funded rewards, you contribute to the network that can introduce your offer to relevant shoppers.
Reward the customers you have, then earn a route to the customers you want.
Give relevant consumers two reasons to notice your product.
A targeted game experience
RunnyHoney can surface a branded experience to relevant members using available purchase interests, location and campaign rules.
A compelling offer in the RunnyHoney Shop
Members spend HoneyCoins to unlock your offer. Choosing to spend an earned balance signals more intent than passively viewing an ad.
An offer unlock is a measurable expression of interest, not a completed sale. It should lead directly to a clear purchase destination.
Make the offer stronger than a public discount code.
Give shoppers genuine value they cannot already find publicly.
Examples include:
- Money off above a minimum spend
- A percentage off a selected product or range
- A gift with purchase
- Free delivery
- A special bundle
- A product trial incentive
- A direct subscription offer
Supply unique, single-use codes wherever possible so your systems can track redemption and resulting orders.
For retail-only brands, agree the offer and validation route around the available purchase channel.
RunnyHoney controls the audience.
RunnyHoney uses its own permissioned data and purchase signals to reach relevant consumers.
Your brand does not receive member identities, receipt histories, hashed email files or exported audience lists.
You receive agreed campaign results and aggregated insight. Collecting first-party data requires a brand-owned BeeLiked promotion with appropriate permission.
Measure interest, purchase and redemption separately.
Measure each stage separately:
Game participation
HoneyCoins distributed
Offer views
Offer unlocks
Unique codes issued
Code redemptions in the brand’s system
Verified qualifying purchases where supported by the campaign journey
An offer unlock shows active interest. It should not be described as a completed sale until redemption or purchase is confirmed.
Which category buyers should discover your product next?
Tell us which category buyers you need to reach, where the product is sold and what would make them try it.
FAQ
01
Can we upload our own customer list to RunnyHoney?
No. RunnyHoney reaches members using its own permissioned data. Brand-owned audience activation is available separately through BeeLiked.
02
Do we receive the details of consumers who unlock the offer?
No. Member data remains within RunnyHoney. You can track code redemption and resulting orders when you supply unique codes.
03
Does an offer unlock count as a new customer?
No. It shows active interest. Count a new customer only when the resulting purchase is confirmed.
04
Why must the brand reward its existing buyers first?
Rewarding your buyers funds HoneyCoins, grows participation and contributes to the network that can introduce your offer to relevant shoppers.