Participation
Seasonal campaigns need more than a festive theme.
Christmas, Easter, summer, back-to-school and major retail events create short, competitive buying windows.
The commercial value comes from connecting seasonal attention to the purchase behavior that matters.
Build the campaign around a qualifying product, SKU, range, retailer, basket value or period.
Choose the seasonal outcome first.
Choose the seasonal outcome:
- Drive trial of a seasonal product
- Increase sales of a gifting range
- Promote a limited edition
- Support a priority retailer listing
- Encourage a qualifying basket
- Move grocery buyers toward a direct gift bundle
- Reward repeat purchase during the season
- Reach relevant category buyers with a private offer
- Collect permissioned leads through a brand-owned promotion
Change the creative without losing the commercial objective.
Run the campaign through your audience, ours or both.
Your brand-owned promotion
Use a BeeLiked account to promote through your own channels, collect permissioned data and choose your prizes, offers or virtual currency.
RunnyHoney Rewards
Use RunnyHoney to reach relevant members, reward qualifying purchases and connect the experience to an approved seasonal offer. Member data is not transferred to your brand.
Combined seasonal activation
Use your own media for reach while RunnyHoney adds verification, rewards and relevant distribution.
Reward a seasonal purchase without changing the pack.
When a consumer submits a receipt through RunnyHoney, the campaign can recognize criteria such as product, retailer, spend, period or location.
That can remove the need to print unique promotional codes across seasonal packaging.
The consumer completes the purchase before the game or reward becomes available.
Plan the offer around the next commercial moment.
Use the post-purchase experience to promote:
- A second seasonal purchase
- A related product
- A DTC gift bundle
- A subscription beginning after the holiday
- A private RunnyHoney Shop offer
- A reason to return after the seasonal peak
Give the seasonal interaction a useful next step.
Measure participation against the seasonal objective.
BeeLiked reports participation, receipt submissions, qualifying purchases and reward engagement.
Receipt submissions
Qualifying purchases
Reward engagement
Your commercial systems remain the source of truth for total sales and revenue.Agree the objective and measurement window before launch.
What does your next seasonal campaign need consumers to buy?
Tell us the seasonal moment, featured product and retail sale you need to drive.
FAQ
01
How early should we plan a seasonal campaign?
Timing depends on creative, prizes, retailer involvement and integration. Receipt verification can avoid packaging changes, but planning is still required.
02
Can we run a sweepstakes or instant-win promotion?
Yes, through a brand-owned BeeLiked promotion with appropriate rules and legal review. RunnyHoney Rewards normally uses its own reward model.
03
Can the campaign collect first-party data?
Yes, through your own BeeLiked account with appropriate permissions. RunnyHoney Rewards does not transfer member data to your brand.
04
Can the promotion work across different retailers?
Potentially, after the retailers and qualifying receipt formats are reviewed.