MARKETING FOR HOTEL & TRAVEL GROUPS

Interactive promotions to expand your customer base, drive sales, grow data and build loyalty.

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Overview

The BeeLiked Platform enables you to build your permission marketing data and drive up bookings by creating your own interactive promotions without the need for a digital agency or development resources.

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Maximize audience engagement and lead generation across social channels

BeeLiked powered campaigns have an average 55% visit to entry conversion. You can promote your gamified campaigns across your owned and paid channels to generate more traffic to your hotel's website than any standard promotion could hope to achieve.

BeeLiked helps hotels groups collect high-quality, GDPR compliant first-party data. Our highly engaging gamified campaigns are designed to be always-on generating all the data you need for audience segmentation, targeting and personalized product recommendations.

Create your first promotion

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CONVERSION

63%


CONVERSION

65%


CONVERSION

64%

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Convert your online audience into new and repeat bookings

The team at GLH Hotels use the BeeLiked Platform to create a range of always on campaigns that increase opt-in marketing data and direct bookings for their Thistle, Amba and Guoman brands. 

The campaigns have an average 55% conversion rate of visitors to entries, a 51% GDPR compliant opt-in rate, and a fantastic 48% viral share as entrants tell their friends to enter.

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Understand your customers 

With an average visit to entry conversion rate of 55%, BeeLiked's gamified interactive promotions will provide your CRM team with the opt-in marketing data and customer insights that other promotions could only dream of achieving. 

The first-party data you can gather using gamification will allow you to segment by interest and personalize and target offers more accurately to your audience.

BeeLiked's Customer Success team can work with you to ensure you achieve a GDPR marketing opt-in rate of over 50%. 

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Build trust and loyalty with your audience

Retaining a customer is up to 7 times less expensive than acquiring a new one. Re-engaging existing or churned customers offers a huge opportunity to increase your revenues and profit margin.

If you already have data on past customers, you can generate unique personalized links inviting them to play a game of chance to win a prize of your choosing, such as a stay, discount or upgrade. 

Following their entry, you can land them on the special offer page and track the ROI of your campaign. Fun, easy and rewarding campaigns trigger positive emotions and deepen customer engagement and loyalty.

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Take Back Control From Aggregators

If your business uses third-party apps or aggregators to bring in new leads, you must take action to engage and retain those customers.

Escape commoditization by owning the customer relationship and avoid eroding your margins and not capturing valuable customer data. 

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Incentivize your sales teams

Using BeeLiked's spin the wheel game, Trafalgar incentivized their sales agents to hit their targets, by offering a range of great prizes that could be won.

To ensure only those sales agents that met the criteria could enter, Trafalgar used BeeLiked's Invite Link functionality to generate unique one use URLs to send to qualifying sales agents. 

Entry is one click, with no forms to fill. The promotion was personalized with their name.

Read Case Study

Increase Ancillary Revenue

Use interactive promotions to connect with your guests at check-in and provide them with fun incentives to use at your on-property restaurants, bars, spas, and other facilities.

Boost demand and revenue for off-site partner services and events.

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The Beeliked competition stats for Easter were really good - we're really excited to do more of these campaigns and see it as an important tool to grow our database.”
Jennifer Edwards | eCRM & Content Manager
 
"We have never been able to offer fans a unique, intimate experience like this before. Through BeeLiked’s service, we have been able to manage and track the entire contest and couldn't be more delighted with the results."
Suzanne Herz | Director Of Marketing | Knopf Doubleday
"Beeliked helped us ensure the campaign was both relevant and unique. Generating tens of thousands of followers, fans and strong engagement levels, we were delighted with the impact it had on our brand."
Jon Danks | Head Of Marketing UK & Ireland |South African Airways
“The BeeLiked team is incredibly forward-thinking and they followed that through with excellent support. The design and functionality went beyond what I could have imagined." 
Marissa Sangiacomo | Marketing Manager | St. Martin’s Press
“The BeeLiked team is incredibly forward-thinking and they followed that through with excellent support. The design and functionality went beyond what I could have imagined." 
Marissa Sangiacomo | Marketing Manager | St. Martin’s Press
"BeeLiked saves us both time and money. By quickly re-configuring and dropping in some fresh designs we can rapidly deploy a new campaign from a base template in hours."
Alan Ward | Senior Digital Project Manager | The Beano
"BeeLiked has been an incredible partner and is our gamification technology partner of choice. They have gone above and beyond to ensure that our campaigns are successful and that our clients are happy. Using their platform, we can regularly pitch and execute innovative gamified digital campaigns for our CPG clients."
Saundra Robinson | Social Media Manager | August United
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Penguin Random House
South African Airways
St. Martins Press
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Create your first promotion

Sign up for a free BeeLiked account.

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