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The Paddington Trail


Entries

8222

Fans voted

2514

Social reach

2.1M

 



Brand

Visit London

Contest

The Paddington Trail

Type

Photo contest

Entries

8222

Fans voted

2514

Social reach

2.1M

Intro

Visit London is the official board that promotes and markets London as one of the World’s most premier tourism destinations.They used BeeLiked to create a contest around the new Paddington Bear film, featuring some of London’s most iconic locations in the process to boot.

Creating a Paddington-themed treasure trail, fifty Paddington statues were placed across London close to key cultural and landmark hotspots. Each bear was customised by designers including artists and celebrities. The bears were then sold at auction after the campaign with the money going to children's charities.

Entrants were invited to find as many of the differently designed bears as they possibly could by giving away a dream trip to London Visit London was able to inspire over 8,000 people to market their brand on Twitter, Instagram, and Facebook to win the grand prize.

Technology

The campaign used the Photo Contest campaign on BeeLiked with voting functionality and data collection.

Results 

The Paddington Trail helped to raise in the region of £950,000 for NSPCC Childline and Action Medical Research. Over 350,000 explorers used Visit London's campaign pages to plan their trail with over 8000 people sending in photos via the #hashtag and 2500+ votes on the most popular snaps!

BFG Dream Jar Trail


Entries

6760

Social Reach

1.3M

Visit London BFG contest
Brand

Visit London

Contest

BFG Dream Jar Trail

Type

Multi Media Wall

Entries

6760

Social Reach

1.3M

Intro

With the huge success of The Paddington Trail. In 2016 Visit London once again lit up the streets of London, but this time with magical 'Dream Jars' commemorating Roald Dahl's 100th birthday and the release of the new Disney movie 'THE BFG'

For 'The Dream Jar Trail', Visit London approached celebrities and artists from all over the globe to conjure up their very own dreams to hide in 50 jars across the city.

Dream jar catchers were asked to find as many different jars as possible and share a photo with #BFGDreamJars for the chance to win tickets to The View from The Shard 'where you would get giant-like views of London'. Using the BeeLiked platform, Visit London collected over 6500 photos over seven dream filled weeks!

Campaign Results

After the trail, the jars were auctioned to raise money for 'Save The Children' and Roald Dahl's 'Marvellous Children's charity'. In total, the trail raised more than £550,000 to help these good causes
.

The explorers shared over 6500 photos using the #hashtag with some dreamy content coming in of familys completing the trail!

My London Dish


Entries

512

Votes

1132

Social reach

328,800

Brand

Visit London

Contest

My London Dish

Type

Photo contest

Entries

512

Votes

1132

Social reach

328,800

Intro

In the summer of 2017, The Mayor Of London, Sadiq Khan, helped launch a new campaign dubbed #MyLondonDish to celebrate all things food in London. The campaign was part of his #LondonIsOpen movement following Brexit.

Top chefs across the city showed immense support including Jamie Oliver, Jasmine and Melissa Hemsley, 'Clerkenwell Boy' and many more. The campaign was created to crush outdated misconceptions of British Food and instead discover the immense variety of foods available with over 70 world cuisines!

Fans were encourage to share their chosen #MyLondonDish on Instagram and Twitter which could include a meal from their favourite restaurant or something conjured up using British sourced ingredients. 

Once the entry period had finished Visit London shortlisted their favourite 50 and put them to the public vote! Those who voted were entered for some fabulous foodie prizes.

Results

The campaign was highly successful featuring in UK nationals such as The Evening Standard, The Telegraph as well as TimeOut Magazine. Over 500 people shared some truly mouth watering dishes and 1000 people voted for their favorite.

 

Hidden Christmas Present


Entries

408

Likes

1116

Social reach

57,120

Brand

Visit London

Contest

Hidden Christmas Present

Type

Share to reveal

Entries

408

Likes

1116

Social reach

57,120

Intro

There's no better feeling than unwrapping a present on Christmas morning! That's why Visit London decided to spread some Christmas cheer, by asking fans to socially unwrap their hidden Christmas gift! All those who guessed correctly were entered into a draw to win the mystery prize!

The tourism board utilized BeeLiked's Image Reveal campaign with a 'guess element'. All fans that guessed the gift correctly were entered into BeeLiked's winner spinner to be picked at random!

Campaign Results

Christmas came early for Visit London with over 400 people sharing the hidden gift and reaching over 25,194 people on social. Considering the short length of the campaign, this was a great engagement piece, creating some fun, innovative content around the holidays.

"Visit London used the BeeLiked platform for the Paddington Trail campaign in order to create a hub for all our competition entries. We were amazingly impressed with how easy it was to set up the photo competition tool, and how much we could skin it to look like our own website. The platform itself was incredibly useful to track all entries, and eventually build a beautiful gallery of images that we were then able to share on our social media channels. We would recommend BeeLiked to any company looking to create slick, easy-to-use campaigns."

Sha Gorur - Social Media Manager - London and Partners