United Airlines Quiz

United Airlines: Travel Agent Quiz


Conversion

65%

Brand

United Airlines

Contest

United Airlines: Travel Agent Quiz

Type

Quiz

Conversion

65%

Intro

Every year United Airlines re-launches their summer flight schedule. It's important that travel agents are reminded of this so that they know to book seats for their clients. This year United wanted to inject a little fun into their campaign. 

For the Stockholm to New York flight, the United Airlines team opted to create a quiz to test the agents knowledge of the route and entered those with the highest scores into a sweepstake to win tickets to New York. 

For the Paris to San Francisco route, the United team will shortly launch a game of chance using the Spin the Wheel app.   

IMAGINEERING

Our Studio Team set to work coming up with ideas for how best to get the message across and engage an audience of travel agents, whilst ensuring that the campaigns were also informative. It was decided that a True or False quiz provided the best combination of fun and information to promote the Stockholm to New York route. Our Studio Team then set about designing the microsites, being careful always to follow the United Airlines brand guidelines. 

Technology

The Quiz and Spin the Wheel Apps are both extremely flexible, with heaps of functionality that can be switched on or off depending on requirements. For example the Quiz App offers options on the number of points that can be earned, whether answers are shown and even if there is a time down on answering. The Spin the Wheel App offers the potential for any number of segments, as well as weighted probabilities to ensure that larger prizes are less likely to be won quickly.  

RESULTS

The United Airlines team were delighted with the results and are now planning to use the BeeLiked Apps across more regions. We look forward to helping them engage their audiences in fun and interesting ways. 

Find out more about our Quiz and Spin the Wheel App and see how you might use it for your promotion.