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Beautiful World


Entries

14,656

Fans voted

27,349

Social reach

177,260

 



Brand

Lonely planet

Contest

Beautiful World

Type

Photo contest

Entries

14,656

Fans voted

27,349

Social reach

177,260

Intro

Lonely Planet has launched a series of photo contest through BeeLiked to celebrate. Lonely Planet invited its audience of 1m+ followers to enter their best shots capturing our beautiful world under the following four categories: Celebration, Community, Untamed and Space.

The prize was a once-in-a-lifetime photography tour with Richard I'Anson! For category finalists, two judges will reviewed all eligible entries and judged them based on creativity and best representation of the category theme, however, whichever photograph received the most votes from the public was also be chosen as a finalist.

"The highly successful social integration saw 47% of unique visitors share the competition on their social channels. As a result we saw a 400% increase in entries from our last online competition and photos submitted from 188 countries and territories."

Nikki Emmans - Head of Online Marketing

Design

The BeeLiked Team worked together with Lonely Planet to create a memorable photo contest that would appeal to their global audience. Particular attention was given to showcasing the great photos, but also encouraging fans to sign in to vote for their favorites. 

Technology

The campaign used the Photo Contest campaign on BeeLiked with voting functionality and data collection. A new template was developed in conjunction with the Lonely Planet's in-house design team.

Road Trips


Entries

512

Fans voted

3248

Social reach

293,280

Brand

Lonely Planet

Contest

Road Trips

Type

Photo contest

Entries

512

Fans voted

3248

Social reach

293,280

Intro

There's nothing like an old fashioned road trip. Whether it's cruising down the famous Route 66 or holding-on for life on Bolivia's infamous Death Road, each road has a story. That's why Lonely Planet challenged fans & followers to capture their best photos for the chance to win a selection of travel books!

Campaign Results

The photo competition saw over 500 fans send in some truly breathtaking imagery from roads all around the world. What's more over 3000 people voted socially on Facebook and Twitter boosting the social reach off the campaign to just short of 300,000 people!

World Eats


Entries

2569

Campaign likes

153

Visits

4758

Brand

Lonely Planet

Contest

World Eats

Type

Photo contest

Entries

2569

Campaign likes

153

Visits

4758

Intro

Lonely Planet launched an Instagram Photo Contest in a bid to collect food-related snaps from around the globe. The competition asked fans to enter their most mouth-watering images via Instagram for the chance to win $250 worth of Lonely Planet books!

All fans had to do to enter was either upload a new photo to Instagram with #LPWorldEats in the title, or tag a existing instagram photo in it’s comment section!

Design

The BeeLiked Studio team designed up a new layout for the photo gallery for this campiagn to really show off the great content that was collected. 

 
"The highly successful social integration saw 47% of unique visitors share the competition on their social channels. As a result we saw a 400% increase in entries from our last online competition and photos submitted from 188 countries and territories."

Nikki Emmans - Lonely Planet