GAME OF SKILL

Spot the Diference

This great fun promotion type isn’t just for kids, adults too love playing. Here’s your chance to engage your own audience with a fun spot the difference promotion.

  • Fully customizable & Mobile responsive.
  • Design your own images or select from our ready mades. 
  • Collect as much or as little marketing data as you wish.
  • Encourage opt in to your marketing newsletters.
  • Choose what web link to send entrants after their entry.
  • Add auto responder emails, coupon codes or other incentives.
Spot the Difference Campaign designs
Cryptic Image Quiz features bubbles
Spot the Difference Campaign designs

GAME OF SKILL

Spot the Diference

Ever entered a quiz to find out what city you should live in, or what Disney character you are? Here’s your chance to engage your own audience, or even help your fans decide which product of yours they should buy!

  • Fully customizable.
  • Mobile responsive.
  • Assign each answer an outcome. It’s majority rules, so whichever answer is most selected will be allocated to the user at the end!
  • Each question & answer can have text, images or videos
  • Collect as much or as little marketing data as you wish.
  • Encourage opt in to your marketing newsletters.

Create a Spot the Difference Promotion With Our Software!

Here’s your chance to engage your prospects and customers with a fun promotion.

Manage Your Promotion

See all entry data and learn how easy or hard entrants find it to spot the differences.

Your design

Upload your own images and mark with our hotspot tool where the differences are. You can also use our pre-made designs.

Custom Messaging

Choose what message to display to entrants after they complete their entry. You can even target messages according to their score.

Collect Opt In Marketing Data

Collect as much or as little marketing data as you wish, as well as encourage opt in to your marketing newsletters.

Custom Brand Your Quiz

Completely brand the page as you wish, choose from multiple templates, add your own fonts, colors and custom CSS.

Embed Anywhere

Multiple options for embedding in your webpages, masking the domain, deploying as banners or pop up widgets.

GDPR Compliant

Build your Marketing Database

Privacy matters. It’s not easy persuading visitors to your website or trade show exhibit to give their data. Forms are boring, you need something that people want to engage with. Excuse us whilst we boast, but BeeLiked’s clients average a 55% conversion rate from unique visitor to campaign entry and then a massive 41% GDPR compliant voluntary opt-in to extra marketing. 

People love to play, that is why it really works to use interactive experiences in your marketing mix.

BeeLiked Illustration

Control who gets to play

Reward loyal customers and staff

Keeping customers, employees and sales partners happy is easy with gamification. Create a campaign with a range of prizes or incentives you wish to give away and then lock your campaign to allow entry by invite only. You will be able to generate your own one use Entry Links to send to your contacts.   

There are so many possibilities for using gamification as a way of rewarding loyalty and incentivizing behaviour. 

BeeLiked Illustration

Try our Demos

Have a hands on experience of Spot the Difference by playing our live demos below

Benefits of Gamification in Marketing

A gamification campaign guaranteed to improve your social media roi

People like and enjoy playing games. By using gamified interactive promotions, you can attract new customers in a fun and original way. Rather than feeling marketed or sold to, the right game or promotion will engage your audience in a task or behavior.

While your customer goes through your promotion, you can share messages or updates in an authentic and timely way.

Gamification is a great way to influence behavior, actions and buying decisions.

Some types of gamified promotions are more effective than others. For example, when trying to engage existing audiences vs generating lots of new leads and conversions you need to choose the right method that relates to your target outcome.

Not every promotion will be effective for all audiences. Consider what promotion will be most appropriate for your target audience and your marketing goals.

One of the greatest benefits of gamification is the ability to collect actionable insights about your target audience in a fun and non-intrusive way. Demonstrate the ROI of your promotions by analyzing and clearly reporting the performance of your interactive promotions.

By using custom forms after entering your promotion you can collect GDPR compliant opt-in data and insights about your audience and prospects in a non-intrusive way:

  • Customer’s name

  • E-mail address

  • Contact details (address, phone, etc)

  • Favorite ice cream flavor

  • The last car bought etc

To encourage and motivate users, you can award social, monetary, or other incentives.

Using the BeeLiked platform you can also get access to game analytics and performance metrics such as sessions, entries, channel attribution, answers to questions (e.g. quiz), clicks on Calls-To-Action, viral shares, purchases, and many other metrics and reports so you can:

  • Measure and analyze the ROI of your promotions

  • Optimize performance

  • Identify the most engaging players (qualify leads) and potential micro-influencers

  • Follow up on your most promising leads to grow customer advocacy 

  • Share the success and insights of your marketing and loyalty campaigns with your team and senior executives

Segmentation and personalization are very important to drive conversion, develop trust and build customer loyalty. The more you can mold your marketing efforts to your target audience, the more effective your campaigns will be. Gamification allows for two types of personalization:

  • gamification based on players’ likes and player types

  • gamification based on customer data and demographics

Gamification takes personalization to the next level. With gamification, you can create a truly immersive and interactive experience tailored to your customers’ likes and needs.

You can create custom experiences targeted to specific audiences or segments and link these game experiences to your brand values. Gamification allows you to connect with your customers on a deeper and more authentic level.

As a Marketer, you need to understand your audience so you can continually adapt your marketing strategies to be more effective. One way of doing this is by undertaking market research to collect audience and customer feedback.

It’s not easy to convince people to take and complete a survey. Gamification, however, offers a more engaging and fun approach to your market research so you can gather insights about your audience and customer preferences in a scalable and non-intrusive way.

Games can create a sense of intrinsic motivation that grows over time. A successful interactive gamified promotion taps into our need for competition, rewards, and status; this creates opportunities for you to increase audience engagement, participation, loyalty, and influence and drive specific behaviors.

As a marketer, you can incorporate gamification and interactivity at almost every touchpoint in your customers’ journey.

Gamification techniques can be used to attract customers, build brand loyalty, create deeper connections, and give your customers a reason to keep returning to your brand and purchase your products and services. 

If your promotion offers an incentive such as social reward, vouchers or coupons, or special content, make sure you match the appropriate incentive with your target audience. What does your audience want and what will motivate them?

The end goal is to boost sales and drive revenue.

Millennials grew up in a digitalizing world, learning how to read, think, and connect with others using games. They are the generation that likes to be challenged and are almost immune to traditional forms of advertising.

Generation Z is the digitally connected generation. They grew up with smartphones and Snapchat and expect your campaigns to be interactive. 

Gamified and interactive content offers millennials and younger what they prefer and expect: easily digestible, bite-sized, engaging interactive content. Gamification will give your marketing the edge it needs to cut through the noise and stay competitive and effective in the near future.

Our Promotion Types

We have a wide range of promotion types for you to choose from.