thistle_top

Spin the London Eye


Conversion 61%

Opt in 55%

Referral 48%



Brand

Thistle Hotels

Contest

Spin the London Eye

Type

Spin the Wheel

Conversion 61%

Opt in 55%

Referral 48%

Intro

The iconic London Eye made for an ideal Spin to Win campaign for Thistle Hotels in the run-up to the Christmas holidays. 

As with all hotelier, GLH Hotels, the owners of the Thistle brand were looking to increase opt-in marketing data and increase direct bookings to the Thistle hotel's website. This spin to win campaign offered visitors to the Thistle.com website the opportunity to win a weekend stay for 4 people or a range of other exciting prizes. 

The BeeLiked Studio team worked on the creative wheel design, together with GLH's own in-house design team and ensured the campaign looked great on whatever device it was viewed. 

The campaign was a huge success achieving a 65% conversion rate (visitors to entry), a 55% opt-in to additional marketing and a 48% viral referral (where entrants share links to tell friends).