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Persil® ProClean® Discs™ Spin Campaign


Campaign in progress



Brand

Macmillan Publishers

Contest

Persil® ProClean® Discs™ Spin Campaign

Type

Spin to Win

Campaign in progress

Intro

We worked with Henkel's agency Sitewire to create a whole new way for Persil to launch a new product to the market and give away money off coupons for people to try Persil® ProClean® Discs™.

BeeLiked worked closely with Sitewire's designers to create a innovative design for the wheel shaped as a washing machine. It was important to make sure the campaign really stood out on the page and so animation was added with a clear call to action to Spin Now.

The campaign integrates with coupon.com to enable users to print their coupon after entering. BeeLiked's Studio Team liaised with all involved parties to ensure a smooth process. 

The results are extremely impressive with a conversion rate of almost 44% and entries averaging 6 a minute.