anonymous-girl_top

An Anonymous Girl : Morality Survey


Conversion 57%

Opt in 52%

Referral 7.5%



Brand

Macmillan Publishers

Contest

An Anonymous Girl : Morality Survey

Type

Personality Quiz Chatbot

Conversion 57%

Opt in 52%

Referral 7.5%

Intro

When St Martin's Press approached us to create an interactive campaign for their upcoming book launch for An Anonymous Girl, a new thriller by Greer Hendricks and Sarah Pekkanen, we were excited by the possibilities to create a campaign that would bring the central theme of the novel alive, intriguing prospective readers and helping drive sales for the novel. 

Keeping close to the storyline of the novel, the BeeLiked Studio Team created an interactive chatbot experience that mimicked a morality survey - but one where the participant gets the feeling that they are being watched. 

The campaign was hugely successful with fans loving interacting with the campaign.