- Campaign name
- Skybet Spot The Ball
- Campaign type
- Spot The Ball
About this Campaign
As one of the UK's leading online betting companies Sky Bet wanted to stand out from the crowd in the build up to one of biggest events in the football calendar; the Champions League Final.
Fans were asked to 'Spot The Ball' in three iconic Champions League Final moments for the chance to win a £100 in-play bet to use during the match! Using BeeLiked, Sky Bet were able to set a correct radius for each image within the system, and then pick winners from all correct answers!
Sky Bet used Spot the Ball to drive traffic to their Champions League price boosts, and with just a six day campaign they received an ROI of 675%! (we can’t tell you exact revenue, but it was pretty impressive).
What's more their campaign achieved a 40% conversion rate, and 58% of people that entered opted into receive marketing from Sky Bet - What a result!
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