- Campaign name
- Readers Choice Newsstand Awards
- Campaign type
- Poll contest
Barnes & Noble, are one of the largest, oldest publishers in town. They are also the people behind the awesome “NOOK” eReader.
Creating an awards program is a sure-fire way of reaching out for greater awareness. NOOK created the Newsstand Reader’s Choice awards, highlighting the fact that premium magazines and not just books, are also available on the NOOK.
Readers were invited to vote for their favorite magazines in eleven different categories. The winner each category was then declared The Readers Choice.
The BeeLiked platform took care of everything for the Barnes & Noble team. They wanted a platform that would extend the reach of the awards virally, and they wanted as many people to vote and read the free content that was available. Everything else, including likes, follows and newsletter opt-ins, was just a bonus.
Email Opt ins