- Campaign name
- Can't stop the beet
- Campaign type
For several years now, beetroot has been trending hot and appearing on cooking shows, in magazines and of course on our menus. And now thanks to U.S company Love Beets you can get it in the form of a healthy organic drink!
With Love Beets values of healthy living, they decided to create a poll competition for the chance to win an iPod shuffle and a one-year gym membership! The challenge? What “beets” get you pumped for your workout? Rank a playlist of “beat” songs, including Britney Spears’ “The Beat Goes On” and Robyn’s “We Dance to the Beat.”
Fans were encouraged to share their ‘Ultimate Beet Playlist’ with friends, and could even see how their friends had voted on the microsite by connecting to Facebook or adding their @username into the search.
BeeLiked’s poll maker allowed Love Beets to randomly pick winners each week as well as a grand prize winner.
The campaign was a great piece of content with hundreds of fans ranking the playlist in order of their preference. Love Beets also promoted an exercise video to run alongside the campaign which racked up over 4000 thousand views on YouTube. View here