- Campaign name
- John Grisham Beach Quiz
- Campaign type
- Cryptic image quiz
About the overall Campaign for Camino Island
BeeLiked together with OpenBracketDesign, working with Doubleday Publishing, a division of Penguin Random House, devised and launched a new campaign to help publicize John Grisham's thirtieth novel, Camino Island.
For the promotion, users are invited to explore a virtual Camino Island, and can choose to play one of the two Grisham themed interactive contests, Grisham Beach Cryptic Quiz, inspired by his collection of novels and Bay Books Heist, inspired by the latest book.
About the #Grisham30 Cryptic Image Quiz
#Grisham30 (or Grisham Beach Quiz) is a fun and exciting contest for Grisham fans. This highly addictive cryptic image quiz features an eclectic selection of 30 clues, each one representing a different Grisham novel. Fans that guess the answers correctly will be entered into a competition to win a signed collection of all 30 Grisham Novels!
Clues range from easy to fiendishly difficult, each one carefully constructed to keep fans amused and entertained for a long time. Cryptic Quizzes are great for campaigns looking to go viral as they are by nature very social and sharable as people enjoy solving the clues and sharing the answers.
Test your Grisham knowledge in the #Grisham30 Cryptic Image Quiz